The Public Relations Student Society of America (PRSSA) has provided many amazing opportunities to students worldwide. A big part of PRSSA is the professional development members acquire from both the Chapter and its Student-run Firm. Student-run Firms are essential to the growth and development of students due to the hands-on learning experience.
My passion stems from being involved in 1804 Communication, the Nationally Affiliated Student-run Firm of Scripps PRSSA at Ohio University. 1804 Communication has provided me with the industry skills and knowledge required in the professional world. Professional development opportunities include:
Through 1804 Communication I have built a portfolio of relevant industry experience, taken on leadership roles and connected with other dedicated pre-professionals in the field. This year I will be serving as the director of internal operations. I could not be more grateful to represent 1804 Communication and work with other passionate students. I highly recommend getting involved in your Student-run Firm at the beginning of your first year.
1804 Communication is set up with five different departments that all work together to provide a full suite of client services. This design also allows students to find the right fit for their interests while establishing relationships with peers.
The client services department establishes formal yet personal relationships with clients. Client services organizes and implements events for clients, produces social media analytics reports and oversees the timeline of projects for clients.
The content creation department develops ideas and produces design work for campaigns, brand messaging, social media strategy, flyers, posters and other content based on the interests and needs of clients.
One client services and one content creation account executive are placed together and usually work with two of the firm’s clients. Client services and content creation account associates are aligned with the account executives. Account executives delegate work to account associates and help guide them in their roles. Students are given the opportunity to move up in the firm through leadership roles.
Our business development department strives to acquire new clients and works to create new opportunities for our firm. They craft messaging and promote our services to clients, which allow our firm to expand its outreach. This has opened many doors for 1804 Communication.
Research and strategy serves clients by researching industry trends specific to our current clients’ interests and needs. They also identify the most effective media outlets for information to be disseminated based on what our clients are striving to accomplish.
Our internal department works to establish firm culture and ensure members are engaged in the department they are placed in and are getting the most out of their experience. Surveys are sent asking members to assess their experience in 1804 Communication based on the following questions:
The survey results are kept confidential and allow the firm to constantly improve the work environment for each member. This survey also allows our members the opportunity to provide feedback on enhancements to future firm operations.
Collaboration is a key element when working to fulfill client needs and engaging each member of the firm. With COVID-19 having major impacts on how organizations will operate, it is now more important than ever to maintain an engaging firm culture.
A few examples of how 1804 Communication has worked to create a cohesive work environment include:
If your school does not have a Student-run Firm, start one! You can always reach out to the vice president of professional development on PRSSA’s National Committee. For more resources on Student-run Firms, please see this link.
Casey George is a junior studying strategic communication in the E.W. Scripps School of Journalism at Ohio University, with a minor in marketing and a certificate in social media. She is currently interning at Nationwide Children’s Hospital as a translational research communication intern. George has gained a wealth of experience through PRSSA and 1804 Communication. She is the upcoming vice president of finance for Scripps PRSSA and director of internal operations for 1804 Communication. She also serves as a District Ambassador for PRSSA National. In her free time, she enjoys writing, reading, playing basketball, drinking coffee and hanging out with friends.