<strong>PRSSA Latin American Competition 2022: Rising PR Talents from Latin America</strong>

PRSSA Latin American Competition 2022: Rising PR Talents from Latin America

The second annual PRSSA Latin case study competition, The International Communication Challenge 2022, took place this past October. Having started in 2021, this annual competition assembles the PRSSA Latin Chapters to work together and apply their PR knowledge to create and implement a public relations campaign.  This year’s case study was hosted by Universidad de Medellín (UdeM) from Colombia in partnership […]

Together is Much Better

Together is Much Better

“If you always do what you’ve always done, you will always get what you’ve always got.” Have you ever heard this quote? The main purpose of this expression is to point out the fact that if you want to change the final result, you need to change the way you do things. In a globalized, well-connected world, we are always surrounded by different ways of thinking […]

Let’s Get Brexit Done

Let’s Get Brexit Done

After growing up in England, traveling Europe, being lucky enough to spend time in most of the world’s continents, and now living in America, I have been met with hundreds of questions about my culture. However, the topic on everyone’s lips when asking me about my British roots has recently been consistent…and that is ‘Brexit.’ “What does Brexit mean?” “What […]

Personal Branding [PR in Peru; Regional Conference Recap]

Personal Branding [PR in Peru; Regional Conference Recap]

Session: Personal Branding Presenter: Nadia Castro Delgado, Internal Communication Leader Recap: In an era where humans enjoy having the same attributes, individual promotion is the ideal technique to show the world your unique and different self. What we want to be (the inside self) in addition to external perception (the outside self) will result in our brand. This self-knowledge is […]