The beauty industry has seemingly taken over the world. Skincare and cosmetic industries have come a long way from humbly advertising Palmolive skin-softening soap to housewives across America in the Sunday newspaper. The rise and fame of content-creating beauty bloggers and vloggers (video-bloggers) in the past five years proves that these cosmetic and skincare companies are not the only voice […]
September flew by in a blur and we’re venturing deeper into the fall semester. October is near but never fear, the Progressions Monthly Reading Round-Up is here. Below are eight interesting articles you may have missed: 1. 3 PR Lessons From The Brand Attack On Chipotle Author: Jonathan Salem Baskin Publication: Forbes What do you do when a non-profit group with […]
Ethics month is a great time to learn about ethics, but how are you going to use them when you graduate? Why does PRSSA and PRSA put so much emphasis on ethics? Here are two professionals to help answer questions related to using ethics in public relations. Cole Buergi (CB) is the vice president of business development at a […]
In 1947, the U.S. Supreme Court issued a mandate that the United States Department of Labor must use a six-factor checklist to help determine whether an internship is legal. The six factors included the following: The internship, even though it includes actual operation of the facilities of the employer, is similar to training which would be given in an educational […]
“Ethical practice is the most important obligation of a PRSA member.” This statement can be found in the preamble of the PRSA Code of Ethics. As members of PRSSA, we hold ourselves accountable for the same ethical standards. We are to always work under the pretenses of advocacy, honesty, expertise, independence, loyalty and fairness. As students, we have discussed these […]
September means four things: classes have resumed, the leaves are beginning to change, football season is back and Ethics Month has arrived. PRSSA Ethics Month is a month dedicated to bringing awareness of ethical practice to public relations professionals through webinars, Twitter chats and blog posts. This year’s theme is Ethics Every Day. As public relations practitioners, it is our […]
Thank you to everyone who participated in our September 2015 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Advocacy Victoria Lewis (tweeting from @VictoriaKLewis) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “September Twitter […]
Growing up, I loved to read. I would read anything I could get my hands on, including the cereal box during breakfast. I still love reading, but sometimes I struggle to get through assigned readings for classes. This was the case in the Public Relations Management class I took last quarter. With more than 20 case studies listed on our […]
Recently, CNBC revealed a public relations agent’s disturbing attempt to bribe a CNBC employee. The pitch went something like this: I would be asking you to include our clients in stories you’re working on (assuming there’s a natural fit), or pitch your editors on new stories that include discussion of our clients. We’re not looking for you to promote or […]
Biola University public relations student Collin Callahan sat down with his stepmother Dianne Callahan, area director for the Leukemia & Lymphoma Society, to talk about ethics and glean some advice for entering the public relations industry.
