Public Relations and Influencers – Name a More Iconic Duo

Public Relations and Influencers – Name a More Iconic Duo

Influencers have been the cool kid on the corporate block since 2004 but US companies have been slow to keep up with basic influencer etiquette. In October, Forbes released yet another article about the influencer pitfalls that trap many social media managers. These pitfalls can be avoided by understanding the fundamentals of influencer culture. Edelman’s 2017 Trust Barometer reported that […]

November Monthly Reading Round-Up — Pitching Tips, Marketing Trends for 2017, Explaining America, Social Media Management

The holiday season is in full swing, which means spending time with family and friends, eating your weight in mashed potatoes and enjoying time off from school. With so much going on — or so little if you’re taking advantage of your break — there isn’t much time left to catch up on industry news. Here are eight interesting articles […]

Edelman Agency Tour: Know Your Story [National Conference Recap]

Event: Agency Tours Organization: Edelman Recap: My first morning of the PRSSA 2015 National Conference was spent participating in the agency tours. My agency tour was held at the Edelman Atlanta office in Midtown Atlanta. Edelman was founded in 1952 and is currently the world’s largest independently owned public relations firm. Edelman boasts an incredible client roster spanning across almost […]

Ethics Every Day: Defining Ethics

September means four things: classes have resumed, the leaves are beginning to change, football season is back and Ethics Month has arrived. PRSSA Ethics Month is a month dedicated to bringing awareness of ethical practice to public relations professionals through webinars, Twitter chats and blog posts. This year’s theme is Ethics Every Day. As public relations practitioners, it is our […]

City Series: Why Chicago is Second to None for Public Relations

Chicago did not earn its Second City moniker by measuring opportunities for public relations professionals. In fact, Chicago continues to be home to innovation in our field and home to top companies to work for across specialties and industries. Just looking at the companies based in the Chicago area, it is clear opportunity must follow. My firm, Edelman, is co-headquartered […]