What is the Edelman Trust Barometer?

What is the Edelman Trust Barometer?

Understanding the ever-changing web of opinions that forms our societal perceptions is essential to the art of public relations. Entry-level professionals and seasoned veterans alike engage in a continuous scramble to determine where their audience’s trust lies.  Edelman, one of the world’s leading public relations firms, has a long history of innovation in this category and developed a means of […]

PR News Recap— February 2021

PR News Recap— February 2021

2021 is well underway and there is plenty to talk about in this month’s PR News Recap. Members of the Publications Subcommittee and I break down some of our favorite news stories below, ranging from streaming services and the Super Bowl to Edelman and more. See more below: iCarly Debuts on Netflix, setting the stage for show’s Reboot — Christina […]