Understanding the Business Case for Public Relations

Choosing to become a public relations practitioner is not necessarily a well-known career choice like an engineer, accountant or healthcare provider. PRSA’s industry advocacy campaign, the Business Case for Public Relations, shapes the way people value public relations  in every form of business. It not only promotes professionalism, but also sheds light on why public relations is important to the […]

Tips For A Successful Internship

I had the opportunity to ask Heather Crowley, recruitment specialist for Edelman in Chicago, some questions about how to be successful in a summer internship. At Edelman, she is responsible for recruiting interns and entry level employees, so she has seen her fair share of good interns. Her tips and advice are below: What are some of the top traits for successful interns? It is important for interns to […]