July Monthly Reading Round-Up — Burson-Marsteller Prepares for Cuba Market Entry, Lindsey Graham Shows You How to Destroy Your Phone, Millennials <3 Diversity

When did July end and August begin? Another month has passed and here are the top eight articles you may have missed: 1. Burson-Marsteller Launches Cuba Specialty Group Author: Tonya Garcia Publication: PR Newser After President Obama began opening up communication with Cuba, Burson Marsteller jumped at the opportunity to begin a Cuba Specialty group to “[provide] clients with strategic counsel […]

Blind PRSSA Member Discusses Her Journey, Challenges in the Public Relations Industry

When many hear the term diversity, they jump straight to the category of race or other cultural identifiers. However, many times we don’t think about those affected by physical disabilities. I was fortunate to meet and spend an afternoon with Sena Pottackle, while I was volunteering at the PRSSA 2014 National Conference in Washington, D.C. Pottackle is a senior public […]

How To Incorporate Diversity Into Your Chapter Programming This Month

Happy Diversity Month! During November, PRSSA National will be providing many opportunities to join in on the conversation, but the learning doesn’t stop there. Here are a few ways to incorporate diversity into your Chapter meetings: Be sure to think holistically about diversity. When considering potential programming ideas during Diversity Month, it’s important to first remember all of the ways […]

Eliminating Public Relations Stereotypes — Starting With Ourselves

Our profession is full of people with diverse interests, hobbies, tastes and styles. However, quite often the general public views us as coffee-drinking, social media addicts who love talking to everyone, all the time. While many public relations professionals do love coffee and always have a smartphone in hand (How else will we Instagram that perfect latte design?), that is […]

Women CEOs Will Continue Breaking Through Glass Ceiling

Recently, an intriguing article was written about the future of women as CEOs. ChiefExecutive.net’s Dale Buss published a strikingly optimistic piece, citing statistics that claimed women in the C-suite would be more prevalent in the coming years. While reading a piece that answered questions instead of asking them was enjoyable, I noticed a disconcerting theme about the alleged shattered glass […]

September 2014 “Progressions Writing Prompt”

Have you ever wanted to contribute to a blog but were unsure what to write about? Participate in “Progressions Writing Prompts,” a monthly writing exercise and contest held by PRSSA to enhance your skills and have the opportunity to get your personal blog recognized nationally. The September 2014 writing prompt is as follows: “Ethics play a major role in corporate reputation. What ethical issue […]

The Importance of Mentoring Millennial Minority Students

Fewer than 20 years ago, virtually no books were available pertaining to the topic of workplace diversity. Journal articles on the topic were just as rare. Today, things have changed considerably. Hardly a day goes by that a national newspaper, magazine, blog or social media site doesn’t run a story on an aspect of the increasing diversity of the U.S. […]