PR Takeaways from the Fyre Festival Fiasco

PR Takeaways from the Fyre Festival Fiasco

In case you have not watched the recent Netflix and Hulu documentaries or the articles and memes buzzing around social media, the Fyre Festival was a crisis of historic proportions. The “vision” of Fyre was to provide access to celebrity performers to anyone who wished to book a performer. Creator Billy McFarland was the “visionary” orchestrating the company.  The concept […]

How Robots are Taking Over the Communications World and Why You Should Let Them

How Robots are Taking Over the Communications World and Why You Should Let Them

Chatbots are allowing PR professionals to work smarter not harder. In the heat of the Sept. 2018 Utah wildfires, robots, although intimidating, were key to crisis communications. Citizens were amidst disaster when two major Utah wildfires consumed 87,000 acres of land and caused more than 6,000 people to evacuate from their homes. Utah residents were desperate for answers. They wanted […]

PR Roundup October

PR Roundup October

Dunkin’ Donuts is rebranding? In September, there was speculation that Dunkin’ Donuts was changing their brand. Now it is October, it is confirmed, and changes are starting to be made. Dunkin’ Donuts is rebranding as just “Dunkin’,” with the same color scheme and font. Dunkin’ officials are hoping this subtle name change “puts them on a first-name basis with their […]

Not for PRofit [National Conference 2018 Session Recap]

Not for PRofit [National Conference 2018 Session Recap]

Session: Not for PRofit Presenter: Michele Glaze, Former Chief Development Officer for the Boys & Girls Clubs of the Austin Area and current Communications & Community Affairs for Samsung Recap: “There are around 1.3 million nonprofits,” Michele Glaze opens her lecture with a striking statistic. “In Austin, there are 4,000 locally based nonprofits.” Michelle Glaze is a University of Texas at […]

Strategic Event Planning [National Conference 2018 Session Recap]

Strategic Event Planning [National Conference 2018 Session Recap]

Session: Strategic Event Planning Presenter: Gary McCormick, Founder and Principle, GMc Communications, LLC Recap: Event planning is no easy feat but some, according to Gary McCormick, can consider it an understated part of public relations. When thinking about planning events, the first general thoughts are birthdays, holidays and the big “I do.” McCormick shared his successes and journeys to creating an event […]

So You Got the Job—Now Keep It! A Guide to Getting Hired After Your Internship

Courtney Moats did what public relations students dream of doing: she was hired full-time for a company after completing that company’s internship program. She is now an assistant manager for Chevrolet Communications, following her time as a Chevrolet Communications intern. If you’re looking to snag an open position after the internship of your dreams, Courtney has five tips to help […]