May Monthly Reading Round-Up — Happy Chewbacca, Ethical Decision-Making, Transitioning from Intern to Full-Time
Summer is right around the corner. Chapters are transitioning; graduates are job hunting and others are planning summer vacations, leaving little time to catch up on industry news and trends. The Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed this month:
1. Achieve Success in Communications With These Behaviors
Author: Andrew Pelletier
Publication: Spin Sucks
In a constantly evolving industry, several factors contribute to achieving success in public relations. This article outlines six behaviors that top communications professionals embrace.
2. The Benefits of Earning Your APR
Author: Sheila Tartaglia
Publication: PRSay
This article features an interview with Ken Hunter, APR, discussing the importance of earning an APR (Accreditation in Public Relations) as a public relations professional.
3. Kohl’s Capitalizes on Viral ‘Happy Chewbacca’ Facebook Video
Author: Beki Winchel
Publication: PR Daily
A Kohl’s shopper posted a Facebook video of herself wearing a Star Wars Chewbacca mask that went viral. Kohl’s responded to the video by sending a team with Star Wars merchandise to the shopper’s home that generated even more buzz.
4. Ethical Decision-Making: The ‘Necessary Skill’
Author: Dick Martin
Publication: Culpwrit
Dick Martin, co-author of Public Relations Ethics: How To Practice PR Without Losing Your Soul and former chief communications officer at AT&T, reflects on the importance of ethical practice in public relations.
5. 6 Common Phrases of a #PRSSbAe
Author: Erica Everett
Publication: Global Girl in a PR World
As a member of PRSSA, it’s likely that you’ve heard the phrase “PRSSbAe,” whether it be at a national event, during a monthly Twitter chat or in a local Chapter meeting. This article lists six more popular phrases that PRSSA members are familiar with.
Author: Jessica Noonan
Publication: The Edge
It’s graduation season, and college seniors are entering the “real world” after landing their first job. This article offers tips on how to turn your part-time internship into full-time employment.
7. 6 Tips for Writing Press Releases People Care About
Author: Danielle Capriato
Publication: PR Newswire
Writing press releases is a skill that all public relations professionals need to master. It’s important to determine what story you’re going to tell by asking yourself common questions to perfect your press release before sending it out.
8. Testing Loyalties: When Brands Take a Stand
Author: Drew Pendleton
Publication: Progressions
This article discusses the concept of corporate social responsibility and how major brands, such as Uber and Apple, respond in times of conflict.
These articles are gathered and submitted by the PRSSA National Committee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to the incoming Publications Editor in Chief Krista Watson by email at kristarwatson@gmail.com.
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Krista Watson is a junior at Loyola University Chicago and the PRSSA 2016–2017 Publications Editor in Chief. Follow her on Twitter @watson_krista or connect on LinkedIn.
