Imagine this: you walk into an event, and immediately set your sights on the snack table. You see that big, blue box of assorted chip bags, and as you’re walking over, you already start trying to decide if you’re more in the mood for Doritos or Lay’s. Once you get to the box, you’re able to dig past the bags […]
For the past few years, companies have bombarded the generation with ads and campaigns customized to secure attention and loyalty. However, companies are shifting their focus to a new generation — Generation Z (Gen Z). Gen Z accounts for over one-third of the U.S. population, with a projected growth of 40 percent by 2020, according to CMO.com. Anyone born after […]
In an effort to break down barriers and the cynicism fueling the country, Starbucks debuted “Upstanders,” its first original content podcast series that aims to inspire Americans to focus on what brings us together using kind acts of compassion and humility. “Upstanders” features 10 stories about 10 people going above and beyond to help inspire positive change in their immediate […]
Session: Leading Teams Through Change and Transition Presenter: Victoria Trapp, Global Transition Manager, Nike Inc. Recap: Change is inevitable, but with the help of Nike Global Transition Manager Victoria Trapp, you can get through it smoothly and come out the other side energized and excited to move forward. Trapp spoke about recognizing the importance of change. She also mentioned that […]
From education to the workforce and beyond, diversity plays a critical role in the world today. But what are the factors of diversity, and how has diversity changed in public relations over the years? Jason Mollica, public relations and marketing consultant as well as president of JRM Comm, Inc., began his career in television and radio before transitioning into public […]
Transitioning from student to professional can be quite the challenge. PRSSA prepares you for getting your first job, but how do you continue to learn and advance your career after college? Looking back now, my PRSSA experience was a dream. From becoming our Chapter’s president to serving as the National Vice President of Career Services, PRSSA was my life. I […]
By senior year, a glimpse of the real world begins to creep its way into your collegiate life. In the second semester, you may be experiencing sheer panic because the glimpse is now a bright and blinding light beaming down on you. Do not close the curtain because now is your time to shine. You might have spent this semester […]
