Having an online presence has a significant impact on your professional career. When applying for positions, it is likely that employers will look you up online. When this happens, it is crucial that you have a professional portfolio ready for employers to browse. Not only is it impressive but they can get to know you more as a professional through […]
Determine which type of influencer is right for your PR needs Three months ago The New York Times released an article on nano-influencers and cemented this group of social media underdogs as the newest installment in the influencer evolution. This addition comes hot off the heels of micro-influencers, who were in the spotlight for most of 2018. If you aren’t aware […]
Rebranding your PRSSA Chapter can be beneficial in many ways. Having a cohesive look can help you attract more students and gain more members. This might sound like a big challenge to many people; however, when I started my position as director of public relations for our Chapter, I was given a logo, website and social media accounts with no […]
Influencers have been the cool kid on the corporate block since 2004 but US companies have been slow to keep up with basic influencer etiquette. In October, Forbes released yet another article about the influencer pitfalls that trap many social media managers. These pitfalls can be avoided by understanding the fundamentals of influencer culture. Edelman’s 2017 Trust Barometer reported that […]
It is no secret that brands are slowly moving to environmental issues. There have always been brands, such as Patagonia, Starbucks, L.L. Bean, and lesser known, Apple, which incorporate the environment into their Corporate Social Responsibility (CSR). In diving deeper into this subject of environmental CSR policies or just brands trying to be as kind to the environment as possible, it leads […]
Do you remember the 2015 Extra Gum commercial? What if I asked, “do you remember the Extra Gum commercial where two kids fall in love?” If you’ve seen the commercial, then it probably feels like a story you could never forget. That’s because our brains love stories. Stories actually engage more parts of the brain, which means you are more […]
Virtual reality (VR) was one of the top technology trends of 2016 and has continued growing into the new year. As VR continues to become accessible to more people, it leaves public relations professionals wanting to find new ways to implement virtual reality to their clients’ campaigns. VR transfers users to new worlds, from the peaks of mountains to the […]
Super Bowl LI was quite the game. From that stunning comeback to Lady Gaga’s performance, it certainly had millions of people talking, tweeting and engaging on social media. But millions of people weren’t just talking about the game — some of the public relations campaigns and ads sparked conversations as well. One of the biggest brand impacts happened long before […]
Another month has flown by and so have many of the headlines we’ve read. Between jobs, internships, activities and relaxing, it’s easy to fall behind on industry-related news and trends. Here are eight interesting articles you may have missed this month. 1. A letter to public relations students Author: Gary Bridgens Publication: PR Daily Former PRSSA National Vice President of Chapter […]
As a former soccer player and lover of the sport, I’m in heaven this summer. The 2014 FIFA World Cup is currently underway in Brazil, and despite the fact that the U.S. was sent home, I haven’t been able to peel my eyes from the television. I also haven’t been able to peel my eyes away from my laptop, iPad […]
