June Monthly Reading Round-Up — A Letter to Public Relations Students, How to Pitch Better Brand Stories, Rules of Job Reference Etiquette
Another month has flown by and so have many of the headlines we’ve read. Between jobs, internships, activities and relaxing, it’s easy to fall behind on industry-related news and trends. Here are eight interesting articles you may have missed this month.
1. A letter to public relations students
Author: Gary Bridgens
Publication: PR Daily
Former PRSSA National Vice President of Chapter Development Gary Bridgens shares his thoughts in a letter to public relations students about why you should fully immerse yourself in learning about the profession.
2. 4 Misconceptions About Personal Branding You Need to Abandon Right Now
Author: Erica Breuer
Publication: The Daily Muse
Building a personal brand takes time, effort and dedication. This article discusses four common misconceptions about personal branding, why you should stop believing them and how to build a brand that stands out.
3. The Habits of the Most Successful Networkers
Author: Laura Vanderkam
Publication: Fast Company
It’s no secret that networking is essential for success in the public relations industry. Here are four habits that the most successful networkers have.
4. Adding It All Up: Why ‘I Hate Math’ Needs to Be Removed From the PR Lexicon
Author: James R. Jaye, APR
Publication: PRSay
Communications skills with math and financial proficiency is a combination every public relations professional should master. This article offers advice about how to embrace numbers and stop hating them.
5. How to Pitch Better Brand Stories
Author: Christina Nicholson
Publication: Cision
When pitching your brand, you want a story that is newsworthy and will get your brand some earned media. This article outlines three E’s that will help you determine if a story is newsworthy.
6. The 5 Golden Rules of Job Reference Etiquette
Author: Ron Culp
Publication: Culpwrit
When asking for job reference letters, Jeff Shane of Allison & Taylor suggests following these five rules to enhance your chances of receiving a reference letter.
7. How and Why the ‘Big Six’ Got Behind the UN Goals with Common Ground Alliance
Author: Steve Barrett and Sam Burne James
Publication: PRWeek
The world’s six largest marketing communications holding groups — Dentsu, Havas, IPG, Omnicom, Publicis Groupe and WPP — will launch global campaigns on the UN’s Sustainable Development Goals. Read this article to find out why and how they plan to do this.
8. #ThisIsPublicRelations: A Still Evolving Definition
Author: Ron Culp
Publication: Progressions
New to the Monthly Reading Round-Up is the Article of the Month. This is the Progressions article that received the most views for the month that you might have missed.
This month’s article features industry professionals, including Fred Cook, Richard Edelman and Lisa Ryan, sharing their definition of public relations as well as Ron Culp sharing his own definition.
These articles are gathered and submitted by the PRSSA National Committee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to the Publications Editor in Chief Krista Watson by email at kristarwatson@gmail.com.
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Krista Watson is a junior at Loyola University Chicago and the PRSSA 2016–2017 Publications Editor in Chief. Follow her on Twitter @watson_krista or connect on LinkedIn.
