The concept of corporate social responsibility is something that has become a common and current topic of discussion in today’s shifting business and media landscapes. While brands and companies need to consider their relationships with customers before acting, they also have to stand on some set of internal principles. Within that realm lies an interesting, provocative question: Do companies and […]
Thank you to everyone who participated in our action-packed February 2014 Twitter Chat, “Branding Success: Becoming the CEO of You.” Specifically, we’d like to thank our co-hosts Jason Mollica of JRM Comm and Vice President of Public Relations, Ben Butler (tweeting from the @PRSSANational account), for leading the conversation. Join us on March 24 at 9 p.m. ET for the next PRSSA Twitter Chat: […]
Branding is one of several foundational pillars that makes an organization go from great to exceptional. The practice insures and promotes consistency of written and visual elements across all platforms—both traditional and digital. With more than 300 Chapters, keeping a consistent brand across all Public Relations Student Society of America (PRSSA) is a challenge. It is for this reason that […]
[highlight]The PRSSA 2012 National Conference was held in San Francisco from Oct. 12-16. Over the upcoming weeks, Progressions will provide summaries of select sessions and insights from the presenters. Want to write your own recap of a session? Contact Editor in Chief Ashley Mauder at a-mauder@onu.edu.[/highlight] Kicking off the first round of professional development sessions at the PRSSA 2012 National […]
Emerson College’s PRSSA Chapter took chef James DiSabatino off his cooking duties for the night when he came to speak to PRSSA members at his alma mater. DiSabatino, founder of the wildly popular Boston food truck, Roxy’s Grilled Cheese, competed with his food truck on the second season of Food Network’s TV show “The Great Food Truck Race.” Competing on […]
Branding. It’s a word we hear very often, but how do we really know what it means? Branding is often thought of as what images, colors or sayings come to mind when you think about a company or a person. Consistency and repetition are both imperative for successful branding. Consistency This is the most important part of branding. No one […]
The following is a guest post from Allison Shannon, Boston University PRSSA Webmaster. Soon you’ll be graduating and when you reach the other side of that stage, diploma in hand, you will be entrenched in the uncertainty of today’s job market. You will need more than that diploma to show your future employer that you are one in a million. […]
