Testing Loyalties: When Brands Take a Stand

The concept of corporate social responsibility is something that has become a common and current topic of discussion in today’s shifting business and media landscapes. While brands and companies need to consider their relationships with customers before acting, they also have to stand on some set of internal principles. Within that realm lies an interesting, provocative question: Do companies and […]

Familiar Brands in Unfamiliar Places: How Three U.S. Companies are Making a Global Impact

Companies like McDonald’s, Starbucks and Coca-Cola have made impressions in the U.S. and across the world. The golden arches, the siren in a green circle and red cans are universal symbols, but the way these brands are represented from country to country varies. As public relations practitioners, knowing our audience is essential. In an interview with John Elsasser, editor-in-chief of […]

February Twitter Chat “Branding Success: Becoming the CEO of You” Recap

Thank you to everyone who participated in our action-packed February 2014 Twitter Chat, “Branding Success: Becoming the CEO of You.” Specifically, we’d like to thank our co-hosts Jason Mollica of JRM Comm and Vice President of Public Relations, Ben Butler (tweeting from the @PRSSANational account), for leading the conversation. Join us on March 24 at 9 p.m. ET for the next PRSSA Twitter Chat: […]

The Six Most Common PRSSA Style Mistakes

The Six Most Common PRSSA Style Mistakes

Branding is one of several foundational pillars that makes an organization go from great to exceptional. The practice insures and promotes consistency of written and visual elements across all platforms—both traditional and digital. With more than 300 Chapters, keeping a consistent brand across all Public Relations Student Society of America (PRSSA) is a challenge. It is for this reason that […]

Break Into Sports With Public Relations

[highlight]The PRSSA 2012 National Conference was held in San Francisco from Oct. 12-16. Over the upcoming weeks, Progressions will provide summaries of select sessions and insights from the presenters. Want to write your own recap of a session? Contact Editor in Chief Ashley Mauder at a-mauder@onu.edu.[/highlight] Kicking off the first round of professional development sessions at the PRSSA 2012 National […]