Essential Habits of a Public Relations Professional for a Nonprofit

Essential Habits of a Public Relations Professional for a Nonprofit

For the majority of burgeoning public relations professionals, the idea of embarking in a career in the nonprofit sector sets off mental alarms complete with whirling sirens and flashing lights. They conjure up images of spending their days in severely understaffed offices with barely enough funds to pay for that month’s rent, of stretching limited resources to their maximum capacity […]

Chapter Development Session [National Conference Recap]

Chapter Development Session [National Conference Recap]

Session: Eastern Michigan University: How to Grow your Chapter on a Non-Traditional Campus Presenters: Abby Cousineau, Hope Salyer, Josie Bobeck and Madison Harmon Recap: In this session we learned how to maintain and grow a strong PRSSA Chapter on a non-traditional campus. What is a non-traditional campus? A non-traditional campus is a commuter school, a trade school or a community […]

Scoring Scholarships Twitter Chat Recap

Scoring Scholarships Twitter Chat Recap

https://storify.com/prssanational/scoring-scholarships-twitter-chat Thank you to everyone who participated in our event planning Twitter chat. Specifically, we’d like to thank our co-hosts Vice President of Member Services Allyson Berry (@allysonkberry) and Vice President of Digital Communication JaCey Yonke (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join us for next Twitter chat on Jan. 23 where Vice President of Career Services, […]

Keynote Address [National Conference Recap]

Keynote Address [National Conference Recap]

Session: Keynote Address Presenter: Jon Iwata, Senior Vice President, Chief Brand Officer, IBM Recap: Jon Iwata opened up his keynote address with a principle inspired by Edward Bernays: The few have the tendency to influence the many. Iwata dove deep into this principle by discussing social-first communication. He established that there are four parts that make up social-first communication: content, […]

Celebrity Focused PR [National Conference Recap]

Celebrity Focused PR [National Conference Recap]

Session: Celebrity Focused Public Relations Presenter: Rita Tateel, President, The Celebrity Source Recap: Rita Tateel, president of The Celebrity Source, presented the Celebrity Focused Public Relations session at the Public Relations Student Society of America 2017 National Conference. She began by providing us with a definition for the term celebrity and described how many celebrities are actually very insecure.  We […]