Unethical behavior, corruption and scandal plague the news cycle, and it is our job as public relations professionals to protect ourselves and our company from suffering due to poor decisions. It is important for PR professionals to be sincere advocates for their client. The PRSA Code of Ethics is a guide to help you navigate decisions in personal and professional […]
Over the years, social media has slowly become one of the most critical aspects of public relations. Most people, no matter their age, has at least one social media account. Social media is now the way to reach a large group of people; however, there are specific things to keep in mind when making PR announcements on social media. Here […]
I, like many other attendees at this year’s Public Relations Student Society of America (PRSSA) National Conference, was in search for some career advice. The public relations industry is competitive and for most of us, getting our foot in the door can be challenging. However, with a little guidance and proper execution, it can be done. On the second day […]
After attending the PRSSA National Conference in Austin, Texas, I gained new insights about the public relations industry and gained more confidence about my future in this field. Throughout the few days I attended, I learned new ideas such as branding myself, how to manage crisis and learning how technology can advance the public relations field. One of the first […]
Instagram has over one billion active users so how are you going to make yours stand out from the rest? These five steps are a great way to make people want to hit that follow button. Step 1: Pick a Theme The first thing to think about when creating an Instagram is, who is your target audience? Is your target […]
This piece is part of the new series, New Pro? No Problem: The PRSA New Professional Guide to Success. The fall semester may feel like it’s only just begun, but now is the perfect time to dive into your post-grad job search (or summer internship search, if you’re not yet a senior). Sure, May is still six months away, but there’s […]
The birthplace of a career opportunity is always the same — and it isn’t on a job board. It’s at a table, in a text or within a Slack channel, where the inevitable question arises for the very team looking to fill the role: “Do you know anyone who would be perfect for this?” My question to you, what are […]
“Make sure you pray before and after you get off the plane. And don’t forget to call me as soon as you land!” That was the statement my mother said to me as I boarded my third flight. I can’t begin to explain the feeling of nervousness and anxiousness that overwhelmed my body. It’s the same feeling I get every […]
When I received the news that I had won the PRSA Foundation Travel Grant I was excited because I was going to have the opportunity to go to the PRSSA National Conference and see familiar faces again and also I was going to participate in a larger conference than the previous one, where I was going to be face to […]
As a junior in college, I still run into people daily who don’t see the need for a LinkedIn profile. “I’m only a junior,” they say. “I’ll do it next year.” Here’s what I have to say about that — while they’re setting up their LinkedIn profile 365 days from now, I’ll be starting a job I had planned months […]
