The following is a guest post from Courtney Vaught, a Boston public relations professional and PRSA New Professionals Section member-at-large. You can read more about the PRSA New Professionals by checking out their blog. If you’re like every other college student, you probably use Facebook to write funny comments on friends’ walls or to post pictures to keep memories alive. […]
It’s easy to forget how large PRSSA is. It’s even easier to forget that PRSA makes our network even larger. That’s why October is PRSSA/PRSA Relationship Month. During this month, we encourage you and your Chapter to build your relationship with PRSA to improve your Chapter. So, what’s in a relationship? As the definition of public relations suggestions, relationships should […]
In 45 days, approximately 1,000 PRSSA members from across the country will gather to attend the PRSSA 2009 National Conference in San Diego. Even though it’s my third Conference, I know this will be a valuable experience and such a great opportunity for me to grow as a young professional. It’s not always easy to fund a trip in the […]
The Pew Research Center for the People & the Press recently released a report detailing how Americans view the media in different categories, including accuracy and bias. In short, the 2009 report revealed that Americans have very negative and pessimistic attitudes toward the media. The number of people who trust the media are continuing to fall, as this report shows. […]
By now, most of us have started classes and with it, purchased hundreds of dollars of books. As you stare at the thousands of pages you will be assigned to read this semester, why not mix in a few picks of your own? Below are three books I highly recommend you read if you haven’t yet: Groundswell Charlene Li and […]
Below is a guest post from Vice President of Advocacy Janelle Huelsman. In the most recent PRSSA blog post, Nick Lucido writes about a recent ethics scandal involving a public relations firm that allegedly used its interns to post positive reviews on the iTunes app store for its clients. As Nick mentions in the post, the practices described are called […]
In case you missed the uproar this weekend, Techcrunch, a popular technology blog that often reports about bad public relations practices, posted a story that alleges a public relations firm uses its interns to post positive reviews on the iTunes app store for clients. According to Techcrunch, interns monitor message boards and gauge online communities —fairly common for interns working […]
Do you have an extra couple of hours this week to invest in your career? Did I mention this investment is free? Making the jump to starting a blog, Twitter account or even networking with professionals online can seem intimidating, but there is great value for your career in learning these tools. While these digital tools can be used for […]
During the next several weeks, many of our members will finish up summer internships and get ready to head back to school. With moving, roommates, last-minute errands and vacations distracting us, it’s easy to lose focus by the end of an internship. However, it’s important to leave a lasting impression with your coworkers — one that will define you as […]
Mark Taylor, a recent graduate from Florida A&M University and PRSSA member, wrote in to ask if the public relations profession has lost its true value. Here’s what he had to say: As it stands, the average person seems to think of public relations as either being a spin-doctor or being just like marketing. This attitude exists not only with […]
