As the academic year winds down for many of us, it is easy to let inexpensive or even free professional development events and seminars fall through the cracks. Whether you are graduating, working in an internship this summer or continuing with classes, keeping up with professional development throughout the year will help deepen your experience and sharpen your skills. Below […]
Last weekend, the Duquesne University and Point Park University Regional Activity, “From Steel to Shine: PR careers for your future,” took place in downtown Pittsburgh — what an exciting event! The speakers were truly Pittsburgh’s finest in health care, sports, not-for-profit and other areas. Burt Lauten, the director of public relations for the Pittsburgh Steelers shared the public relations tactics […]
Having a public relations position at a small business means that your daily responsibilities probably include more than public relations. Working for a four-person start-up, I have dabbled in marketing, administration, Web development and other company-specific tasks — I actually wrote a 300-plus-page lab manual and designed all of the company’s reporting documents. Although working for a small business didn’t […]
PRSSA recently announced the opportunity to work on a national campaign with Starbucks as your client. These competitions are not only great learning opportunities for members who are involved in the planning and execution of the campaign, but also a way to earn money for your Chapters. But putting together a campaign for a company like Starbucks may seem overwhelming. […]
Are you wondering how to stand out to employers in this tough economy? The PRSSA University of Southern Mississippi Chapter is focused on answering that question at their first Regional Activity. The answer is tied to your use and knowledge of tools that are utterly foreign to many who graduated just five years ago. The answer? Social media. But we […]
The supposed “Curse of Billy Penn,” which began in 1984 when the One Liberty Place skyscraper in downtown Philadelphia broke a gentleman’s agreement not to build taller than the brim of William Penn’s hat on top of City Hall, serves as the inspiration for Drexel PRSSA’s Regional Activity, “Bizarre PR.” For 24 years after the agreement was broken, no major […]
Do you know how many aspects of a company involve public relations? Business, communications, marketing, media relations and writing are just a few of the concepts that public relations professionals need to understand. Utah State University invites you to join in as they explore how to adapt public relations techniques to various professions and company practices at the Mountain West […]
Do you know what it takes to break into public relations? Do you have the survival skills that will put you on a trajectory for success? Are you ready to take risks, accept challenges and see the rewards? “The Survivor’s Guide to Public Relations,” the San Jose State University Chapter PRSSA Regional Activity, March 19–20, has an exciting line-up of […]
Below is a guest post from Amanda Aviles, a PRSSA member at the University of Alabama. Social media are great: Twitter, Facebook, YouTube, Four Square and blogs are fun, and social networks can help you reconnect with old friends and make new ones. But we, as public relations folks, know that there is so much more depth to social media […]
Below is a guest post from Kristen Lueck, Elon University PRSSA Secretary. Elon University’s fourth regional activity is titled “PR in 3D.” So, what is PR in 3D? The sessions and activities of the conference aim to teach you about the three main areas of a public relations career: account management, the creative process and the client perspective. The event, […]
