Managing a Crisis

In today’s 24/7 news cycle, it seems companies and organizations are facing crisis situations more often. Yesterday, popular clothing retailer H&M began coping with a crisis threatening the brand’s reputation and contradicting a corporate policy. According to an article in  yesterday’s New York Times, a student in New York found bags of brand new, yet slashed clothes that had been […]

Semester Reading

By now, most of us have started classes and with it, purchased hundreds of dollars of books. As you stare at the thousands of pages you will be assigned to read this semester, why not mix in a few picks of your own? Below are three books I highly recommend you read if you haven’t yet: Groundswell Charlene Li and […]

Get Active Now

This is a guest post from Jarrett Cocharo, a senior at the University of Alabama and PRSSA member. Jarrett is also the PRSA summer intern, which he earned through a PRSSA award. Have you had one of those life moments where you can recall every single detail? You remember the smell of the room, the people around you, what was […]

Incoming National Committee

This is contributed by Ryan Casey McShane, PRSSA 2007-08 FORUM Editor-in-Chief As a former National Committee member, who found the PRSSA Blog as a useful resource, I decided to start a blog of my own from the perspective of a young professional in the public relations industry. Members are more than welcome to visit http://www.ryanmcshane.com, as well as share their […]

Success on the Job

We often speak of getting jobs but we rarely discuss what an entry-level employee can do to improve.  I have asked many professionals and have received many different answers; however a few comments appear regularly: 1.  Work hard – be willing to stay late and put work above personal whims. 2.  Be a team player – learn from leaders, work […]