By now, most of us have started classes and with it, purchased hundreds of dollars of books. As you stare at the thousands of pages you will be assigned to read this semester, why not mix in a few picks of your own? Below are three books I highly recommend you read if you haven’t yet: Groundswell Charlene Li and […]
Mark Taylor, a recent graduate from Florida A&M University and PRSSA member, wrote in to ask if the public relations profession has lost its true value. Here’s what he had to say: As it stands, the average person seems to think of public relations as either being a spin-doctor or being just like marketing. This attitude exists not only with […]
This is a guest post from Jarrett Cocharo, a senior at the University of Alabama and PRSSA member. Jarrett is also the PRSA summer intern, which he earned through a PRSSA award. Have you had one of those life moments where you can recall every single detail? You remember the smell of the room, the people around you, what was […]
This post was submitted by Nicole Edmonson, Chapter President at Middle Tennessee State. It is no secret that our world is changing and the media is doing a thorough job of creating fear and doubt in the minds of so many Americans. I am sure you have heard a professor or a professional explain how bleak the job market is, […]
This is contributed by Ryan Casey McShane, PRSSA 2007-08 FORUM Editor-in-Chief As a former National Committee member, who found the PRSSA Blog as a useful resource, I decided to start a blog of my own from the perspective of a young professional in the public relations industry. Members are more than welcome to visit http://www.ryanmcshane.com, as well as share their […]
We often speak of getting jobs but we rarely discuss what an entry-level employee can do to improve. I have asked many professionals and have received many different answers; however a few comments appear regularly: 1. Work hard – be willing to stay late and put work above personal whims. 2. Be a team player – learn from leaders, work […]
News readers are bombarded with poor economic news on a daily basis. The gloom and doom coming out of newsrooms is likely being augmented by the fact that the news industry is among those that are struggling. As the news industry struggles to redefine itself, public relations practitioners are left with a changing industry. How should successful practitioners adapt to […]
The following was submitted by Dr. Steve Iseman, APR, Fellow PRSA, who currently serves as the faculty advisor for the National Committee. Jack O’Dwyer has been a long time critic of PRSA and I congratulate him for it. I think that critics are important. They cause organizations to think about what they do and examine policies and procedures carefully. But […]
Networking is critical for a successful communicator. A great network of contacts can help a practitioner land a new job or learn new skills. While the word “networking” frequently appears discussions about public relations, how to network is a mystery to many. What is effective networking? How can students learn to successfully network?
Transparency has become increasingly necessary in our society. As communicators, we are tasked with sharing information from our organizations with members of the public. How can a communicator assure the public the organization he or she represents is a transparent one? How should a communicator handle information that is negative?
