Real World Lessons in Media Relations

Whenever I pictured myself as a future public relations professional, I had always envisioned myself at an agency. I had never thought about doing public relations for a hospital until my internship in the media relations department at Mercy – St. John’s in Springfield, Mo. I received experience interviewing both doctors and patients, writing feature stories and news releases, utilizing social media platforms and […]

PRSSA Remembers Ofield Dukes, APR, Fellow PRSA

Countless professionals in the public relations industry were touched by the passing of Ofield Dukes, APR, Fellow PRSA. However, his zealous spirit and effective leadership will forever be ingrained in the public relations community. Dukes delivered exceptional professionalism in all facets of our field for more than 40 years. Paying forward in a tremendous way, shortly two days after the […]

Understanding the Business Case for Public Relations

Choosing to become a public relations practitioner is not necessarily a well-known career choice like an engineer, accountant or healthcare provider. PRSA’s industry advocacy campaign, the Business Case for Public Relations, shapes the way people value public relations  in every form of business. It not only promotes professionalism, but also sheds light on why public relations is important to the […]