The most wonderful time of the year is approaching: the holiday season. If you’re unsure of what I mean by this, I am talking about the period between Thanksgiving and New Year. Still, it’s up for debate if this is actually the most wonderful time of the year. For those in the PR industry — especially the product PR industry […]
Sports and a career in public relations may have more in common than you might initially think. Being an athlete provides many valuable lessons in life: focus, discipline, risk, and reward. I’ve found that many of these sports lessons can also be applied to a public relations career Practice is the key to success. Have you ever heard the saying […]
As public relations professionals, it’s our job to understand our audiences well. This means understanding consumers on a personal level; but how could you possibly understand an individual who comes from a completely different walk of life? While the answer to this question isn’t always easy, our generation can commit to improving the PR industry by seeking and supporting more […]
At a July 2016 campaign rally in Virginia, Democratic nominee for president Hillary Clinton told her audience to “Pokémon Go to the polls!” Her reference was to the app Pokémon Go, a multiplayer game that went viral among young people earlier that year for its social aspects and interactive gameplay. The presidential candidate was seemingly baffled by the lack of […]
Few fields are as involved in our daily lives as public relations. Whether in popular culture or politics, its recurring societal presence can spark interest in the career. Once involved, many public relations professionals find themselves enthusiasts of the career, with elements of their profession seeping into their personal lives. Here, I’ve noted a few things that only true PR […]
We live in a world where activists and protesters are around every corner. On numerous occasions, this could be a wonderful thing that leads to changing America for the better. However, not all protests are civil and not all activists have a loud enough voice to be heard by the audience they need to conduct change. Businesses and corporations have […]
It’s time to hang up the fanny pack, lose the socks with sandals, and reframe the way we think about tourism. The pandemic revealed the tourism industry’s complicated influence on economic and environmental affairs. Globally, greenhouse gas emissions and air pollution dropped, and many popular destinations saw the restoration of ecological systems; however, we are still studying the economic impact […]
Going back to the third grade, the teacher passes out a piece of paper and tells the class that we will have a timed writing assignment on the chapter we just read. For the average student, this might be scary, but doable. For a student who has dyslexia, however, this task seems impossible. Timed writing is difficult for students with […]
Public relations is often confused with marketing and advertising. Although there is much overlap between these groups, public relations is often overlooked, and its benefits are forgotten. One aspect of PR that must never be forgotten, however, is its ability to help others. Many clients are often looking to spread the word about an important topic. As a PR professional, […]
Diversity tends to be approached with great caution from political communication professionals, but why? Personally, I believe that this is due to the fear that political parties have of losing voters if they take a position that may be controversial. This statement stands true not only when talking about problems facing the LGBTIQ+ community, but also when looking at people […]
