Learning From Mistakes: How PR Students Feel About University Communications During COVID-19

Learning From Mistakes: How PR Students Feel About University Communications During COVID-19

Public relations has become a challenge this past year as everything went virtual — particularly for colleges. Many students believe their schools have improved their public relations skills as the pandemic progressed. Natalia Ortiz, a public relations student at Manhattan College, felt her school’s lack of transparency made her transition to remote learning over a thousand miles away from campus […]

On the Line: Promoting Civility at the University of South Carolina and Beyond

On the Line: Promoting Civility at the University of South Carolina and Beyond

Editor’s note: This article discusses the inspiration for and execution of the University of South Carolina’s Bateman Case Study team campaign. To learn more about the Bateman Case Study Competition, click here. It began on a January morning in a fishbowl classroom. My classmates and I were sitting in silence feeling the mental and physical fatigue from the year 2020 […]

Standing in Solidarity with the AAPI Community to #StopAsianHate

Standing in Solidarity with the AAPI Community to #StopAsianHate

Hate crimes against Asian Americans and Pacific Islanders have increased exponentially over the course of the pandemic due to racially charged and xenophobic rhetoric expressed by people such as former President Donald Trump, who has publicly referred to COVID-19 as the “Chinese Virus”.  Comments such as those referring to COVID-19 as the “Chinese Virus” are very damaging to the AAPI […]

Please, Don’t Tell Me “Happy Women’s Day”

Please, Don’t Tell Me “Happy Women’s Day”

Editor’s note: The following article contains graphic content. This is what we’ve heard hundreds of times on March 8 in Argentina. Women are asking not to get told, “Happy Women’s Day,” nor to receive flowers. Instead, they say, “We will be happy the day that no one is missing.” To understand the reason for this statement (that I know for […]

The Importance of Passion in PR

The Importance of Passion in PR

In a field driven by storytelling, passion drives public relations. This is something I’ve especially noticed during my time with Relief Communications, LLC., a small public relations firm in Philadelphia working within the nonprofit sector. As the firm’s only intern, I’ve completed a variety of projects for clients such as Mural Arts Philadelphia, Historic Philadelphia, Inc., and Prevention Point Philadelphia. […]

“You’ve Got Mail!”: Tips to Deliver a Successful Rebranding

“You’ve Got Mail!”: Tips to Deliver a Successful Rebranding

“Neither snow, nor rain, nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” While not official, this creed has long been associated with the United States Postal Service. Delivering over 400 million pieces of mail each day, the USPS is an essential component of America’s critical infrastructure. Since production began in 1987, the Grumman Life Long Vehicle has been […]