Are Political Candidates Products? Contending with Endorsement Guidelines in the Influencer Era / ¿Son los candidatos políticos productos? Enfrentando las pautas de respaldo en la era de los influencers

Are Political Candidates Products? Contending with Endorsement Guidelines in the Influencer Era / ¿Son los candidatos políticos productos? Enfrentando las pautas de respaldo en la era de los influencers

English version Should influencers have to disclose material relationships with political campaigns or political action committees when endorsing candidates or parties? That’s a question the Federal Trade Commission (FTC) will have to answer increasingly often as we approach Election Day, and navigate future election cycles in a digital world.  It’s no secret that campaigns are actively targeting young voters this […]

Travis Kelce’s PR Team: What is the Motive?

Travis Kelce’s PR Team: What is the Motive?

The news of a “breakup contract” between the Kansas City tight end and Taylor Swift has shocked and confused the internet. Many are wondering if the contract was curated by a user or a calculated move by Kelce’s team.   The “contract” surfaced on Reddit displaying printed documents with the company name and logo of Kelce’s PR agency, at the top. […]

Fostering Inclusivity: How PRSSA Chapters and Cross-Organization Collaboration Can Support Hispanic Students

Fostering Inclusivity: How PRSSA Chapters and Cross-Organization Collaboration Can Support Hispanic Students

Everyone goes through a time in their life where they feel like the odd one out. Growing up in rural Ohio, I felt disconnected from Latino and Mexican culture simply because there was almost no one like me. When I was at home, I would see my mom and my grandpa whose Latino heritage was evident through both their appearance […]

The Importance of Networking in a Globalized World: The Visit of Isabella Albertini, President of LSU PRSSA, in Perú

The Importance of Networking in a Globalized World: The Visit of Isabella Albertini, President of LSU PRSSA, in Perú

For a PRSSA Chapter in Latin America, like the Universidad de San Martín de Porres (USMP), connecting with other Chapters not only in South America but also in the United States is vital for the growth and development of its members. These exchanges foster a rich wealth of ideas, the creation of strategic alliances, and the opening of international opportunities […]

More Than Just Networking: Why PRSSA Became My PR Passion

More Than Just Networking: Why PRSSA Became My PR Passion

When I joined the Public Relations Student Society of America (PRSSA), I knew I had found a community that built my professional skills and, more importantly, helped me find my voice in the PR world. The opportunities to connect with industry leaders, collaborate with like-minded peers, and get hands-on experience have been an incredible journey. It’s not just a student […]

Uncovering Isolation: Simple Ways for PRSSA Chapters to Support BIPOC Members’ Mental Health

Uncovering Isolation: Simple Ways for PRSSA Chapters to Support BIPOC Members’ Mental Health

Written for BIPOC Mental Health Month The rise of mentorship programs, employee resource groups, productive discourse, and research devoted to public relations professionals who identify as black, indigenous, and other people of color (BIPOC) indicates that the PR industry is steadily becoming more inclusive. However, as we continue to create resources for BIPOC working professionals, we must not overlook their […]

Step Up and Stand Out: Apply for a PRSSA National Subcommittee

Step Up and Stand Out: Apply for a PRSSA National Subcommittee

Are you ready to take your PRSSA experience to the next level? Joining a PRSSA National Subcommittee is your ticket to exceptional leadership opportunities, professional growth, and a chance to connect with some of the brightest minds in the communications field. Whether you’re passionate about Chapter development, promoting inclusivity, writing and content creation, or mastering social media, there’s a subcommittee […]

Strength in Uniqueness: Navigating Anxiety as a BIPOC PRSSA Member

Strength in Uniqueness: Navigating Anxiety as a BIPOC PRSSA Member

Written for BIPOC Mental Health Month Before I started my journey as a PRSSA member, I started my public relations studies at the University of Minnesota carrying preexisting anxiety of being the only Black person in the room. I had conditioned myself to conceal my anxiety by exuding confidence, even though internally, I didn’t feel comfortable. For the first two […]

Everything You Need to Know About Greenwashing and The Harm It Does to The Environment

Everything You Need to Know About Greenwashing and The Harm It Does to The Environment

What is Greenwashing? As consumers become more aware of the harm that pollution and unsustainable products cause to our climate and ecosystem, many are looking to make more eco-friendly swaps. However, many companies are using a marketing tactic known as greenwashing. Greenwashing is when a product that isn’t eco-friendly is packaged and marketed as if it were. Many companies do […]