The Importance of Diversifying Your Internship Portfolio

The Importance of Diversifying Your Internship Portfolio

There is a phrase in the collegiate world that claims, “The best way to learn is to do.” I couldn’t agree more.  Completing internships is one of the best ways to develop skills in any field, especially public relations. Working with real clients and deadlines provides students with the best possible, real-world experience in addition to college courses. Because the […]

Juggling Expectations and Reality in an Internship

Juggling Expectations and Reality in an Internship

What do you expect going into an internship? Internships are a big deal. Before you dive right into one, it’s important to acknowledge what you’re expecting. What I expected. Even with knowing each internship works differently, I thought I would have the stereotypical internship experience and would be making coffee, fetching snacks, grabbing lunch, running all sorts of errands. Even […]

“Be confident, my Asian friends.” A Commentary on Asian Representation in PR

“Be confident, my Asian friends.” A Commentary on Asian Representation in PR

As I reflect on Asian American and Pacific Islander (AAPI) Heritage Month, I want to introduce you to another way to think about the #StopAsianHate conversation. I was born in Xi’an, China. Every time I saw a foreigner on the street who looked very different from me, I was genuinely curious about that person’s life story, language, experience and what brought […]

Changing Your Outlook on Unfortunate Circumstances: The Importance of Flexibility in the Workplace

Changing Your Outlook on Unfortunate Circumstances: The Importance of Flexibility in the Workplace

Flexibility is arguably one of the most important qualities that a public relations professional can have. A PR professional must be responsive to changes in the news while generating content that captures these ever-changing stories. A professional must also be flexible in regard to changes in the workplace. I have recently come to appreciate the trait of flexibility after my […]

Save The Crew: Breaking Down the Columbus SC Rebrand

Save The Crew: Breaking Down the Columbus SC Rebrand

As many of us know, rebrands aren’t usually an overnight ordeal. But for this soccer club, the brand refresh struck in the middle of the night, causing outrage and feelings of betrayal for fans. This turned into a classic PR crisis for the defending MLS Cup champions Columbus SC, formerly known as the Columbus Crew SC. I’ll reveal my bias […]

How to Sell Yourself

How to Sell Yourself

COVID-19 created many challenges for everyone, especially college students. We are expected to prepare for our future through classes, extracurriculars and securing internships. Now the pandemic has disrupted everything, sending us on a different trajectory. With the virtual world evolving and companies cutting employees and internship opportunities, how do we make ourselves stand out and secure employment? Get Involved One […]

How to Build Your Confidence Without Work Experience

How to Build Your Confidence Without Work Experience

If you don’t have any or much work experience, chances are, you are likely to feel incapable and “unworthy” of landing an internship or even a full-time job. However, you may be losing sight of some experience or skills that could be classified as “relevant” for the opportunity you are seeking. Finding that competitive advantage even without a company name […]