The PRSSA and FINN Partners Program Experience: Brainstorming Session

The PRSSA and FINN Partners Program Experience: Brainstorming Session

In March, PRSSA and FINN Partners hosted “Partners for Diversity: A PR & Marketing Career Preview.” Around 60 PRSSA members from all over the globe were a part of the program.  Participating in “Partners for Diversity” was a fantastic experience. I was able to learn more about the inner workings of a global communications agency, connect with peers and professionals, […]

Three Lessons I Learned About PR While Studying Abroad 

Three Lessons I Learned About PR While Studying Abroad 

Studying abroad is filled with incredible opportunities and benefits that last a lifetime. Some of these include new experiences, diving deep into a different culture, and even grasping another language. When I embarked on my first journey abroad in Spain, these benefits were so evident. However, I realized that studying abroad not only shaped me into a more well-balanced individual, […]

Career Advice from “The Crown”

Career Advice from “The Crown”

What do Elizabeth Holmes, Tommy Lee, Pamela Anderson, and King Charles all have in common? If you keep up with today’s television scene, you may know that these celebrities have all recently become central characters in television series dramatizing the events and scandals of their lives. The Crown, a television drama recounting the life and reign of Queen Elizabeth II, […]

<strong>PR Has a PR Problem</strong>

PR Has a PR Problem

The romanticization and outdated narrative of public relations has created a false perception of PR in the eyes of the general public, according to Brandi Boatner, an ICON 2022 speaker and the self-titled “Beyoncé of the Business World.” In actuality, Boatner works with external influencers for IBM, a technology company. PR has been falsely publicized in movies and television due […]

<strong>Smokey Wildfire Prevention: The Longest-Running Public Service Campaign in U.S. History</strong>

Smokey Wildfire Prevention: The Longest-Running Public Service Campaign in U.S. History

“Only you can prevent forest fires,” as Smokey the Bear says. Although you know his famous quote, you may not realize how long he’s been reciting it. Since 1944, this campaign has educated billions of Americans about their role in wildfires — with no sign of ending its tenure as the longest-running public service campaign in United States history. Smokey’s […]

<strong>The Spirit of Delta </strong>

The Spirit of Delta 

Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be.  Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]

Motherhood Empowers Women to Succeed in PR 

Motherhood Empowers Women to Succeed in PR 

I stared down at the two thick lines on the stick of plastic in disbelief. Positive. Though my symptoms over the past few weeks had already confirmed my suspicions, I couldn’t quite believe I was pregnant — again. A million thoughts raced through my mind, but one blasted through all the others: How on earth was I going to finish […]

The Growing Trend of PR Packages and Their Long-Term Effects 

The Growing Trend of PR Packages and Their Long-Term Effects 

Influencers: the new dream job of almost everyone right now. They have the beauty of working from wherever they want, creating exciting content, and getting cool opportunities. One of the many perks of working in this growing industry is receiving “PR packages.” If you watch any influencer’s Instagram story, YouTube vlog, or TikTok, you might notice they are constantly receiving […]