<strong>The Spirit of Delta </strong>

The Spirit of Delta 

Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be.  Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]

Motherhood Empowers Women to Succeed in PR 

Motherhood Empowers Women to Succeed in PR 

I stared down at the two thick lines on the stick of plastic in disbelief. Positive. Though my symptoms over the past few weeks had already confirmed my suspicions, I couldn’t quite believe I was pregnant — again. A million thoughts raced through my mind, but one blasted through all the others: How on earth was I going to finish […]

The Growing Trend of PR Packages and Their Long-Term Effects 

The Growing Trend of PR Packages and Their Long-Term Effects 

Influencers: the new dream job of almost everyone right now. They have the beauty of working from wherever they want, creating exciting content, and getting cool opportunities. One of the many perks of working in this growing industry is receiving “PR packages.” If you watch any influencer’s Instagram story, YouTube vlog, or TikTok, you might notice they are constantly receiving […]

Learning from YouTubers’ Apology Videos at ICON 2022

Learning from YouTubers’ Apology Videos at ICON 2022

Apology videos: a new media genre where YouTubers apologize for their offensive or scandalous behaviors. James Charles, PewDiePie, David Dobrik, Logan Paul, Jeffree Star are a few celebrities whose apology videos you’ve likely seen, but have you analyzed them from a PR and crisis communication perspective? Anne Marie Mitchell, associate professor in the Communication Department at Columbia College Chicago, worked […]

The Problem with Brand Social Media 

The Problem with Brand Social Media 

When someone uses Twitter, Instagram, or Facebook, they may expect their feed to be photos of friends and family’s trips, political discourse, and pop culture discussions. However, when trends go viral and gain popularity, brands try to get in on the action.  Utilizing social media successfully can be a slippery slope for brands. Social media is a great marketing tool […]

<strong>7 Sports Lessons to Apply to Your Public Relations Career</strong>

7 Sports Lessons to Apply to Your Public Relations Career

Sports and a career in public relations may have more in common than you might initially think. Being an athlete provides many valuable lessons in life: focus, discipline, risk, and reward. I’ve found that many of these sports lessons can also be applied to a public relations career Practice is the key to success. Have you ever heard the saying […]