Looking back on my 17-year-old self, struggling to decide a career path—I can’t believe I didn’t find public relations sooner. It was senior year of high school; everyone was committing to colleges and areas of study. I felt so left out. Nothing was speaking to me like I thought it would. In my hunt for a college, I’d direct my […]
Storytelling has always been at the core of who I am. As the storyteller in my family, I’ve spent years weaving narratives that bring people together and leave lasting impressions. It wasn’t until I explored storytelling through a professional lens that I truly began to see its transformative power — especially in the world of public relations. One of the […]
Contar historias siempre ha sido una parte fundamental de quién soy. Como la narradora en mi familia, he pasado años tejiendo relatos que unen a las personas y dejan impresiones duraderas. No fue hasta que exploré la narración de historias desde una perspectiva profesional que realmente comencé a ver su poder transformador, especialmente en el mundo de las relaciones públicas. […]
In recent months, social media content has been influenced by two things: political conflict and what your favorite influencer has to say about it. More of today’s issues, no matter the content, must be fed through the internet’s perspective. The Edelman Trust Barometer of 2024 tells us about the significant decline in trust in media and government. A common sentiment […]
YouTube has been the premiere platform for content creators since 2005. One downfall? Controversies spread like wildfire. One of the latest feuds occured between YouTube icons KSI and DanTDM, two prolific gaming influencers hailing from the UK, is no exception. It all stemmed from a product launch – but how did we get here? What sparked the feud? It all started […]
The field of public relations is booming, yet there are few Black men in the industry. As we dissect this issue, it’s essential to recognize the historical and ongoing barriers that keep many Black men from entering and thriving in public relations roles. It is also essential to highlight the opportunities for those who do make a career in the […]
Sustainability is no longer just a buzzword. It can be an essential part of a brand’s identity. Nowadays customers expect a brand to have greater transparency, responsibility and alignment with their values. Brands that lead with purpose — placing sustainability at the heart of their business models — not only stand out amongst the competition but also build stronger relationships […]
LinkedIn is a very valuable platform for students. It offers networking opportunities, the ability to build a personal brand, aiding in the job search and so much more! It may seem like a platform that is made for established professionals, but there is so much to gain from utilizing LinkedIn as a student. Even though it might seem daunting, as […]
Versión en español En un mundo donde todo se mueve rápidamente y las primeras impresiones son cruciales, los términos “imagen personal” y “marca personal” suelen confundirse. En el área de las relaciones públicas es común escuchar acerca de ambos conceptos, pero ¿sabes realmente cuál es la diferencia? En este artículo hablaremos un poco de los conceptos, diferencias y cómo fortalecer […]
English version Looking around you, chances are you see a Stanley cup. While Stanley tumblers are the new normal, they have not always been as popular as they are now. How did a 110-year-old company reintroduce itself to the world and make a comeback? The Early Years William Stanley invented his steel vacuum-sealed bottle in 1913. Originally, the bottle was marketed […]
