Getting to Know the BEPS

In the public relations industry, ethics can have a few blurred lines. But have no fear — there’s an app and a committee for that. That’s right, the PRSA Code of Ethics is now mobile and available for all Android and iPhone users. The app even gives users email access to the PRSA Board of Ethics and Professional Standards (BEPS) […]

Bridging the Gap: Five Tips to Harness Generational Diversity in the Public Relations Field

Bridging the Gap: Five Tips to Harness Generational Diversity in the Public Relations Field

This post is part of diversity series for Progressions. “Our generation will be the one hiring you someday,” my parents reminded me for the millionth time, slipping a final snippet of professional advice into our dinner conversation. We were discussing the controversial issue of tattoos and piercings in the workplace — and not making much headway — when I first […]

Home from a PRSSA Event — Now What?

Home from a PRSSA Event — Now What?

Leadership Rally. National Conference. PRSA Luncheons. Regional Conferences. National Assembly. The calendar of a PRSSA student is filled with many events to attend throughout the year. Once you get home and reflect on all you have learned, there is still so much to do. It might seem overwhelming to get back into your daily routine, but it’s important to maximize […]

Five Ways To Make a Gutsy Transition From Student To Professional

Five Ways To Make a Gutsy Transition From Student To Professional

This post is part of a series of “Lives of New Professionals” guest posts for Progressions. New to the working world or preparing to make the leap from public relations student to professional? Besides joining PRSA’s New Professionals Section, there are several ways to make the transition seamless, exciting…and even gutsy. To get gutsy, you need to step outside your […]

Legends of Public Relations: Gary McCormick

Legends of Public Relations: Gary McCormick

Note from the Editor: The following blog post is one of a four-part “Legends of Public Relations” series on Progressions. All excerpts were originally published in “Legacies from Legends in Public Relations” by The Plank Center for Leadership in Public Relations in 2007, a booklet which celebrated the 40th anniversary of PRSSA with personal messages for students written by industry legends. Gary McCormick, APR, Fellow […]

Legends of Public Relations: Alvin Golin

Legends of Public Relations: Alvin Golin

Note from the Editor: The following blog post is one of a four-part “Legends of Public Relations” series on Progressions. All excerpts were originally published in “Legacies from Legends in Public Relations” by The Plank Center for Leadership in Public Relations in 2007, a booklet which celebrated the 40th anniversary of PRSSA with personal messages for students written by industry legends. Alvin Golin, Fellow PRSA […]