Navigating PR Jargon

Navigating PR Jargon

I knew from the moment that I applied for college what I wanted to major in — journalism. I wrote for my high school paper and eventually became editor. With that came responsibility, extra work and terms to learn. Copy, layout, leads and deadlines were all part of my vocabulary. Then, I came to college and realized that traditional journalism […]

Podcast with the Pros: Steve Radick

Podcast with the Pros: Steve Radick

In the first episode of “Podcast with the Pros,” Steve Radick, Vice President of Public Relations and Content Integration at Brunner and PRSA Pittsburgh Chapter President, discusses his experience in crafting the most buzzed about 2017 Super Bowl commercial, agency life and why every PR student/professional should join PRSSA/PRSA. Listen here! — Natalie Gloady is a graduate student at Waynesburg […]

Your Brand, Your Story: The Importance of Personal Branding

Your Brand, Your Story: The Importance of Personal Branding

Some of the best-known brands tell a story. From Nike’s iconic swoosh that motivates us to push harder to McDonalds’s tagline that reminds us we’re “lovin’ it,” sometimes the most well-known brands are represented more by their stories than the products they sell. What if I told you the same branding principles apply to you as a professional? The idea […]