PRSSA Remembers Ofield Dukes, APR, Fellow PRSA

Countless professionals in the public relations industry were touched by the passing of Ofield Dukes, APR, Fellow PRSA. However, his zealous spirit and effective leadership will forever be ingrained in the public relations community. Dukes delivered exceptional professionalism in all facets of our field for more than 40 years. Paying forward in a tremendous way, shortly two days after the […]

Transitioning: The Journey From PRSSA to PRSA

When I started my college education at Boston University, I knew I wanted to be a public relations major. I immediately became involved in PRSSA, working in particular with Regional Activities (now known as Regional Conferences). I eventually became President of my Chapter, then Vice President of Regional Activities on the National Committee. I considered PRSSA the best part of […]

Intern Talk: Preparing Your Resume [Podcast]

Resumes are consistently a hot topic among PRSSA students. Length, format, design and content are all issues that students struggle with. But, a strong resume is crucial to experiencing success in the internship market. This month, I sat down with Jessica Bernot, a senior account executive at Landau Public Relations in Cleveland, to discuss what students should consider when developing […]

Understanding the Business Case for Public Relations

Choosing to become a public relations practitioner is not necessarily a well-known career choice like an engineer, accountant or healthcare provider. PRSA’s industry advocacy campaign, the Business Case for Public Relations, shapes the way people value public relations  in every form of business. It not only promotes professionalism, but also sheds light on why public relations is important to the […]

November Twitter Chat Highlights: Internships

We’d like to thank everyone who participated in the November PRSSA Twitter chat. PRSSA would especially like to thank Aaron Brown, managing director at Fahlgren Mortine, for joining the chat to provide his professional advice. Additionally, we’d like to thank co-moderators Vice President of Internships/ Job Services, Joe Clarkson, FORUM Editor in Chief, Amy Bishop and Vice President of Public […]

SWOTopoly: Roll The Dice & Evaluate Your Situation [Infographic]

Every organization comes with their own set of strengths, weakness, opportunities and threats. Use a SWOT analysis to improve your Chapter. What helps you evaluate opportunities and threats? How can you use strengths and weaknesses to your advantage? This is a guest post written the Vice President of Chapter Development Kendall Schmidt, and designed by FORUM Design Editor Sarah Thacker.