January Monthly Reading Round-Up — Trump’s Twitter Environment, Thought Leadership, Filler Words, Winter Issue of FORUM

It’s a new year, and there is no shortage of news. But with the spring semester starting and trying to keep up with resolutions, it’s hard to find time to catch up on the latest industry news and trends. Below are eight interesting articles you may have missed this month. 5 Things to Know About Branded Content Author: Susan Payton […]

An Analysis of the 2016 Presidential Candidates’ PR Flops

The campaigns for Hillary Clinton and Donald Trump were each clouded by controversy and punctuated by different scandals, and as public relations practitioners it is important that we acknowledge how these issues were handled. The candidates spent copious amounts of time and energy to build their self images and to brand themselves. So the question is posed: Was it effective? […]

Knowing What to Say: A Political Guide to Public Relations [National Conference Recap]

Session: Knowing What to Say: A Political Guide to Public Relations Presenters: Anne Hathaway, president, Hathaway Strategies; Jane Jankowski, communications director, Hathaway Strategies Recap: Political public relations is a dynamic section of our industry. A winning campaign requires risks in strategy and a commitment to its foundation — the key issues and the candidate’s reason for running. Focused risk can […]

November Monthly Reading Round-Up — Pitching Tips, Marketing Trends for 2017, Explaining America, Social Media Management

The holiday season is in full swing, which means spending time with family and friends, eating your weight in mashed potatoes and enjoying time off from school. With so much going on — or so little if you’re taking advantage of your break — there isn’t much time left to catch up on industry news. Here are eight interesting articles […]