Presenter(s): Beth Marshall, Senior Director of Public Relations, Atlanta Braves
Nzinga Shaw, Chief Diversity and Inclusion Officer, Atlanta Hawks
Rebecca Timms, Senior Manager, Communications, United Entertainment Group, a DJE Company
Recap: For fans, sports often only last for a season; for active and aspiring sports public relations professionals, the season never ends. “Get Off the Bench: Sports Public Relations” provided attendees with valuable advice on how to make a “slam-dunk” when entering the highly competitive sports public relations field. The three highly qualified and well-rounded panelists discussed the importance of authenticity and experience when entering the field.
Through the excitement of touchdowns, grand slams and goals, the need for public relations is growing and highly sought after in the sports industry. The panelists provided real-life examples of work they complete daily, along with informing the crowd about other options for work within the industry. From experiences they have had, to they ways they have worked to gain their positions, the crowd walked away with advice that will assist them from fumbling their dreams of joining the sports industry.
Natalie Gloady is a junior public relations and sports information major at Waynesburg University. She serves as the public relations director for her Chapter and the assistant firm director for her student-run firm. Follow Natalie on Twitter @natgloady or connect with her on LinkedIn.