Event: Agency Tours Organization: Edelman Recap: My first morning of the PRSSA 2015 National Conference was spent participating in the agency tours. My agency tour was held at the Edelman Atlanta office in Midtown Atlanta. Edelman was founded in 1952 and is currently the world’s largest independently owned public relations firm. Edelman boasts an incredible client roster spanning across almost […]
Do What You Love and You Will Never Work a Day in Your Life Event: Weather or Not: Making Connections in the Dynamic Media World Presenter: Jim Cantore, Host and Meteorologist, The Weather Channel Recap: When Jim Cantore was in high school, in the event of snow, he would stay up all night to shovel his driveway so that his […]
Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the best pitching strategy, identify the […]
Event: The Blueprint: Corporate Communications Presenter: Carolyn Markey, Patrick Hernandez, Juli Huston-Rough and Courtney Moats from General Motors Recap: Carolyn Markey started the session by introducing corporate communications as a function that drives business results. It is key to how employees, customers, stakeholders and the public see the company. Corporate communications includes employee communication, executive communication, speech writing, social media […]
Event: Get Off the Bench: Sports Public Relations Presenter(s): Beth Marshall, Senior Director of Public Relations, Atlanta Braves Nzinga Shaw, Chief Diversity and Inclusion Officer, Atlanta Hawks Rebecca Timms, Senior Manager, Communications, United Entertainment Group, a DJE Company Recap: For fans, sports often only last for a season; for active and aspiring sports public relations professionals, the season never ends. […]
Session: Big Dreams, Small Programs: Creating High Quality Public Relations Experiences with Limited Resources Presenters: Drake University’s PRSSA Chapter Megan Johns, Communication Chair Madison McConnell, Events Chair Kelly Marble, Vice President Recap: Drake University’s Chapter Development Session on big dreams and small programs covered how Chapters can create meaningful experiences on a small budget. Megan, Madison and Kelly educated the […]
Event: Keynote Address Presenter: Scott Williamson, Vice President, Public Affairs and Communications, Coca-Cola, North America Recap: What is your Coke story? Scott Williamson asks this question in every intern interview because he believes the key to public relations is telling great stories. After spending more than 23 years working for Coca-Cola, Williamson had many experiences to share with students at […]
Thank you to everyone who participated in our 2015 National Conference Twitter chat. Specifically, we’d like to thank our co-hosts, the National Conference Committee (tweeting from @prssanc) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “National Conference Twitter Chat […]
After keeping a countdown leading up to the PRSSA 2015 National Conference and planning every professional outfit, you’re finally in Atlanta and ready to dazzle future employers at the Career Development Exhibition. As a previous exhibition attendee, I know firsthand what it’s like to be in your shoes. I got together with Jenn Shafer, national vice president of Regional Conferences, […]
The PRSSA 2015 National Conference in Atlanta is now only two weeks away. After reviewing the program, one session every student should be looking forward to is one hosted by members of the PRSA New Professionals Section on Sunday Nov. 8. The following is a question and answer of this session with Brian Price (BP) of Edelman and moderator Jessica […]
