Super Niche Content: The Future of Content Marketing

Super Niche Content: The Future of Content Marketing

The future of content marketing is like a pair of pants. When you are lazy, you buy one-size-fits-all sweatpants. But do you really impress anyone with sweatpants? When you dress to impress, you get pants that are perfectly tailored and stand out. Nobody wants the one-size-fits-all marketing approach anymore. To survive in a crowded marketplace a brand needs sub-brands and […]

Who’s Writing Your Story [National Conference 2018 Session Recap]

Who’s Writing Your Story [National Conference 2018 Session Recap]

Session: Who’s Writing Your Story? Presenter: Brian Easter, Co-Founder, Nebo Recap: As PR professionals, we are storytellers. In this session, Co-Founder of Nebo Agency Brian Easter focused on how as public relations professionals we are not only storytellers in our professional lives but also storytellers in our personal lives. Easter told the audience that the top regret of retirees is that […]

An Audience Missed in a Protest

An Audience Missed in a Protest

The Energy Transfer Partners applied for permission to build a 1,172-mile pipeline in 2014 that was going to cross four states. This issue with the pipeline was in North Dakota and it would interfere with a Native American tribe’s (Standing Rock Sioux) reservation as well as possibly damage their water reserve. The potential for the pipeline to interfere with sacred […]

Taking a Tour of Indy [National Conference Recap]

Event: Career Tours Organization: Visit Indy Recap: Career Tours are one of my most anticipated events of the PRSSA National Conference, and today was no exception. I had the opportunity to spend a couple hours today networking with Visit Indy Communications Coordinators Morgan Snyder and Lisa Wallace. Visit Indy is a tourism-based public relations organization. Its goal is to bring […]