Every college student knows the struggle of having an idea they want to bring to life, but lacking a budget to finance their idea. Even if finances may be low, your client’s brand doesn’t have to suffer from it. In today’s tech-based world, finding affordable ways to bring ideas to life has become easier than ever. Know your audience. Gaining […]
Sports have always had the ability to bring people together. Sports leagues like the NFL and NBA have massive television deals and large fan bases that support them. Local high school sports have the advantage of the local interest of friends and families of young players. So how can a local professional sports team gain more traction in the media? […]
One thing that I’ve realized during my time as a public relations and emerging media student is that social media is an incredibly powerful and driving force in modern culture. The most striking recent example of this is the rise of the recent number 1 song in America. Lil Nas X’s Old Town Roadstarted as a meme on Tiktok but now is […]
On April 4, I flew to Portland, Oregon, to attend the PRSSA 2019 National Assembly to serve as the delegate for the University of Nebraska–Lincoln Chapter. While there I had the opportunity to network with other PRSSA Chapter presidents and learn from some stellar public relations professionals. I also participated in the voting for new bylaws and the PRSSA 2019–2020 […]
There are a lot of people who think public relations is not that important in a company’s or brand’s life. On behalf of every public relations professional, I can say this is one of the biggest misunderstandings with public relations. Public relations works to build mutually beneficial relationships with key publics and works to avoid any crises. Public relaltions professionals […]
Black History Month is a time of revering past and present trailblazers of the African diaspora in all communities and professional fields. Attending a historically black college or university is like walking in a living textbook where many of these pioneers studied and jump-started their careers. Of the 101 HBCUs in the nation, each rooted in a rich black history […]
The future of content marketing is like a pair of pants. When you are lazy, you buy one-size-fits-all sweatpants. But do you really impress anyone with sweatpants? When you dress to impress, you get pants that are perfectly tailored and stand out. Nobody wants the one-size-fits-all marketing approach anymore. To survive in a crowded marketplace a brand needs sub-brands and […]
![Who’s Writing Your Story [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-24-at-11.14.30-PM.png)
Session: Who’s Writing Your Story? Presenter: Brian Easter, Co-Founder, Nebo Recap: As PR professionals, we are storytellers. In this session, Co-Founder of Nebo Agency Brian Easter focused on how as public relations professionals we are not only storytellers in our professional lives but also storytellers in our personal lives. Easter told the audience that the top regret of retirees is that […]
Brand representation is rapidly changing. The audience and its expectations are diverse as ever and with that, the industry of public relations is rising to the task with a workforce that is as diverse as its audience. However, when it comes to reaching a modern audience, is it more important to see different cultures as barriers to cross or rather […]
The Energy Transfer Partners applied for permission to build a 1,172-mile pipeline in 2014 that was going to cross four states. This issue with the pipeline was in North Dakota and it would interfere with a Native American tribe’s (Standing Rock Sioux) reservation as well as possibly damage their water reserve. The potential for the pipeline to interfere with sacred […]
