Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be. Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]
It’s another family gathering. The aunts, uncles and grandparents are all asking the same questions: How’s school? Are you interning? What’s your major again? Will you find a job? What do you want to do after graduation? Are you excited about what you’re doing? With all of these questions, it’s easy to get overwhelmed and to lose sight of why […]
As a junior in college, I still run into people daily who don’t see the need for a LinkedIn profile. “I’m only a junior,” they say. “I’ll do it next year.” Here’s what I have to say about that — while they’re setting up their LinkedIn profile 365 days from now, I’ll be starting a job I had planned months […]
East Carolina University hosted its first PRSSA Regional Activity, “A PR Life Is the Life for Me: A Guide to Becoming Successful in the Professional World.” The first keynote speaker was Elizabeth Schuler, a former ECU PRSSA Chapter President and an account executive at Garage Branding in Winston Salem, N.C. She described the transition from being a college student to […]
Because blogging is the cost effective and seems easy to use, it often attracts people as a great medium to reach their audience. However, effective blogging takes time and strategy. Therein lies a visible problem PRSSA Chapters are coming across as they use social media to communicate: What do we blog about and how do we keep people coming back? […]
