Recap and Reflection: Ketchum Student Diversity and Inclusion Workshop

On Oct. 10, Ketchum’s Washington, D.C. office hosted a student-targeted panel discussion on diversity and inclusion (D&I) in the field of public relations. The featured speakers were Sharon V. Jones, senior vice president, director of human resources and director of diversity and inclusion at Ketchum; Dianne R. Johnson, MPH, vice president of marketing and communications at Providence Hospital; Stella-Monica N. […]

Follow the Yellow-Brick Road: Internships and the Road to Professional Success

The summer internship: every college student’s biggest dream and worst nightmare. Interning is presented to college students as the next step in building your resume to prepare for the job market, or as I like to think about it, the next step down the yellow-brick road to the Emerald City, the capital of “success.” With the checklist mentality often adopted […]

How to Survive in the World of Entertainment Public Relations [National Conference Session Recap]

Session: Living the Life: Entertainment PR Presenters: Priscilla Clarke, President, Clarke & Associates, LLC (@pclarkepr); Nicole Garner, CEO, The Garner Circle LLC (@thegarnercircle) Recap: Priscilla Clarke from Clarke & Associates, LLC described her company as non-profit mixed with entertainment. She made sure to add stories from her public relations career as examples for what to do and what not to do […]

October “Maximizing Your National Conference Experience” Twitter Chat Recap

Thank you to everyone who participated in our October 2014 Twitter Chat. Specifically, we’d like to thank our co-hosts, the PRSSA 2014 National Conference Committee (tweeting from the @PRSSANC account) and Vice President of Public Relations Ethan Parry (tweeting from the @PRSSANational account) for guiding the conversation. Join us on Oct. 28 at 9 p.m. ET for the next PRSSA Twitter […]

Seven Things to See and Do While in Washington, D.C.

You’ve printed your business cards, updated your resume and purchased your flight tickets. It’s official — you’re going to the PRSSA 2014 National Conference. Even though you’ll be busy attending amazing sessions and learning about the profession, you’ll also have some free time to do some sightseeing. Wondering where to start? Here are a few ideas: 1. Smithsonian Museums In […]

Five Easy Ways to Participate in the PRSSA Community Service Initiative

So you got your letter of confirmation in the mail — you’re going to the PRSSA 2014 National Conference in Washington, D.C. Congrats! And now you’re thinking, “But how can I contribute to the Community Service Initiative and make a difference during my short time in D.C.?” This year it’s easier than ever to participate in the Community Service Initiative […]