Social Media - Progressions

October 1, 2016

September Monthly Reading Round-Up — Making Ethically Sound Decisions, Secrets of Great Communicators, Get-Out-The-Vote, Interview Follow Up

September flew by, and the PRSSA 2016 National Conference is right around the corner. Before heading to Indy, make sure you’re up to date on the latest industry news and trends by reading the Progressions Monthly Reading Round-Up. Below are eight article you may have missed this month: 1. Tough Situations: Making Ethically Sound Decisions in Public Relations Author: David L. […]

September 16, 2016

Instagram Stories: How Are Our Platforms Merging?

Snapchat stories are a great way for businesses and celebrities to give a candid look at what their products and personal lives are really like. After 24 hours, the story disappears. Recently, Instagram added a new feature where users can also post stories, which will disappear after 24 hours as well, and populate the top of users’ newsfeeds. Sounds a […]

September 12, 2016

Pros, Cons and Ethical Dilemmas of Live-Streaming

Since live-streaming first started surfacing on apps like Meerkat and Periscope, many who formerly watched traditional news broadcasts now look to live-streaming as a source for timely information. While Meerkat and Periscope have been available for some time, social media giants like Facebook and YouTube are making strides in this area by giving users a platform to publish content in […]

August 22, 2016

The 5 Stages of Reuniting With Your PR Pals After a Summer Apart

Between internships, blogging and planning for the upcoming year, public relations majors rarely get a break. However, we do get an unwanted break from our PRSSA pals during the three long summer months. When August rolls around, we all inevitably hit that summer lull and start itching for classes to start. And the one thing more exciting than taking that […]

August 8, 2016

The Revival of the #IceBucketChallenge

In the summer of 2014, #IceBucketChallenge was trending and over 17 million people dumped ice on their heads (or a friend’s) in the name of raising money for ALS research. This viral craze raised over $115 million and the funds did not go to waste. Two years later, the ALS Association has made a breakthrough and discovered a gene that […]

July 14, 2016

When Blogs Break the Rules: The Huffington Post Adds a Snapchat Button

When rules are created and the major social media players draw lines, innovative companies figure out ways to beat the system or use these new standards to their advantage by doing what has never been done before. One platform with restrictions is Snapchat. This social media platform is evolving and growing at such an accelerated pace that every business wants […]

June 30, 2016

How Disney Handled Their Crisis During a Celebration

June 2016 was supposed to be a successful month for the Walt Disney Company. With the opening of the Shanghai Disney Resort and a new attraction featuring the popular animated film Frozen, Walt Disney Company employees planned to celebrate. Unfortunately, June turned into more of a disaster than a celebration. Since the Orlando, Florida, theme park and resort was founded […]

April 12, 2016

Twitter Chat Recap — Your Personal Brand and the Real World: What is Expected?

Thank you to everyone who participated in our personal branding Twitter chat this evening. Specifically, we’d like to thank our co-hosts, President of JRM Communications Jason Mollica (tweeting from @JasMollica) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to tune in to next month’s Twitter chat! [View the story “Twitter Chat Recap […]

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