Thank you to everyone who participated in our September 2016 Twitter chat. Specifically, we’d like to thank our co-hosts, Dr. Tiffany Gallicano (tweeting from @Gallicano) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “Twitter Chat Recap — Millennial Ethics: […]
Since live-streaming first started surfacing on apps like Meerkat and Periscope, many who formerly watched traditional news broadcasts now look to live-streaming as a source for timely information. While Meerkat and Periscope have been available for some time, social media giants like Facebook and YouTube are making strides in this area by giving users a platform to publish content in […]
The whole world has been talking about the 2016 Summer Olympics taking place in Rio de Janeiro this month. However, on social media, many businesses and brands throughout the United States have been uncharacteristically silent — even those who have sponsored winning athletes on the “Road to Rio.” The reason? U.S. Code Chapter 2205, the United States’ fulfillment of the […]
Between internships, blogging and planning for the upcoming year, public relations majors rarely get a break. However, we do get an unwanted break from our PRSSA pals during the three long summer months. When August rolls around, we all inevitably hit that summer lull and start itching for classes to start. And the one thing more exciting than taking that […]
In the summer of 2014, #IceBucketChallenge was trending and over 17 million people dumped ice on their heads (or a friend’s) in the name of raising money for ALS research. This viral craze raised over $115 million and the funds did not go to waste. Two years later, the ALS Association has made a breakthrough and discovered a gene that […]
When rules are created and the major social media players draw lines, innovative companies figure out ways to beat the system or use these new standards to their advantage by doing what has never been done before. One platform with restrictions is Snapchat. This social media platform is evolving and growing at such an accelerated pace that every business wants […]
June 2016 was supposed to be a successful month for the Walt Disney Company. With the opening of the Shanghai Disney Resort and a new attraction featuring the popular animated film Frozen, Walt Disney Company employees planned to celebrate. Unfortunately, June turned into more of a disaster than a celebration. Since the Orlando, Florida, theme park and resort was founded […]
Thank you to everyone who participated in our personal branding Twitter chat this evening. Specifically, we’d like to thank our co-hosts, President of JRM Communications Jason Mollica (tweeting from @JasMollica) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to tune in to next month’s Twitter chat! [View the story “Twitter Chat Recap […]
The name “Periscope” has been sweeping the social media world for the past year since the app’s unveiling. But as a relatively new platform, ambiguity still lingers about its capabilities and best use, leaving room for some much needed clarification. So what exactly is Periscope? Periscope is a live video streaming mobile app, launched and purchased by Twitter in March […]
