Jake Lavin is fighting against the stigma surrounding mental health with his successful clothing brand — Happiness Project. Lavin founded the company in 2017 as a Junior in high school after one of his classmates lost his battle with mental illness. Through his heartbreak, Lavin created a brand that donates to mental health organizations, provides educational resources and fosters an environment for difficult conversations. […]
Since July is National Ice Cream month, I decided to look into the PR and marketing of ice cream as I reminisce about my personal experiences with my favorite comfort food. My earliest memory of my enjoyment of ice cream began at five years old. In the warmer days, my mother, grandmother and I would pick up soft serve on […]
A wise professor once told me, “Your network is your net worth” and “to be effective in publicity, consider PR to stand for personal relationships.” Any PR hopeful worth their salt knows that public relations is a relationship game. That’s why we go out of our way to join organizations like PRSSA/PRSA; we don’t just value the learning experiences; we […]
Madison Stone pulled down her face mask to use facial recognition to unlock her iPhone and swiped to open TikTok. As the social media specialist at Kodiak Cakes, she had spent countless hours attempting to flip pancakes in the air for its next TikTok challenge. After hundreds of video flops of pancakes falling on the floor, Stone captured the perfect […]
TikTok has been taking the world by storm within the past year, and many creators have figured out ways to use the app to their advantage. Creators have been using this app to promote themselves and their future projects. These videos of self-promotion then pop up on many people’s “For You” pages within the app, and gain a lot of […]
If you have an interest, you can bet that there is an Instagram influencer or two that share it. For me, that interest is fitness. Every time I open Instagram’s “explore” tab, I find myself scrolling through hundreds of inspiring workout videos and gym selfies. While this serves as great motivation to get active, it also can be overwhelming. It […]
If coordinating a benefit for an organization is difficult, coordinating a benefit in Monaco from the United States is next to impossible. But that is how I have spent recent days at SeaKeepers, the “yachting industry’s charity.” I started at the organization as an intern and quickly made the transition into a full-time employee as the sole member of the […]
Emerson College’s PRSSA Chapter took chef James DiSabatino off his cooking duties for the night when he came to speak to PRSSA members at his alma mater. DiSabatino, founder of the wildly popular Boston food truck, Roxy’s Grilled Cheese, competed with his food truck on the second season of Food Network’s TV show “The Great Food Truck Race.” Competing on […]
As Vice President of Internships and Job Services, my goal is to provide PRSSA members with the tools to secure an internship and make the most of their experience. In collaboration with FORUM Editor in Chief Amy Bishop, we are excited to introduce Intern Talk. Intern Talk will be a monthly podcast on the PRSSA Blog dealing with several facets […]
