Get Social: A Blueprint for Social Media Strategy

“Get Social: A Blueprint for Social Media Strategy,” hosted by the Beth Wood Chapter of PRSSA at Indiana University, focused on how to use social media strategically in public relations. Throughout the day, speakers presented on a variety of issues related to the current state of the public relations industry and how we need to incorporate social media. It’s About […]

Finding Value in Diversity

Utah State University’s Regional Activity, “Finding Value in Diversity” provided students with a plethora of knowledge regarding the future of public relations. The speakers at the two-day conference included public relations executives and professionals, event planners, non-profit representatives and legal professionals. One of the featured speakers was Nicole Farrell, an attorney at Parsons, Behle and Latimer in Salt Lake City. […]

One internship, two internships, three internships…more!

An internship is good, right? What about two internships? What about, dare I say, six internships? Working as an intern in public relations is an almost guaranteed way to get hands-on, relevant experience in the profession. You have the opportunity to surround yourself in a communications environment, work on projects and network with fellow employees. Is one internship enough? What […]

Collaborating With PRSA

One of the cool parts of my job as National President is my responsibility to work with PRSA. In June, I attended the PRSA Leadership Rally on behalf of PRSSA. Connecting with PRSA leaders from around the country made me realize that PRSA Chapter leaders share many of the same challenges and goals as PRSSA Chapter leaders. Among the most […]

Agency Internship Realities

As someone who has worked in three different agencies and witnessed the hiring process change and develop during the past three years, I wanted to offer some advice to those applying for internships with public relations agencies. To properly disclose, this post is based on my perspectives, as well as those in my network. This is by no means absolute […]