What is a public relations professional? Are they communications specialists, practitioners, press secretaries, public affairs specialists, journalists, media specialists or publicists? The answer is yes – all of the above! These are all titles that can be synonymous with public relations. The diversity within the public relations industry is immense. From social media to event planning, to personal representation to […]
Ready to learn the proper way to create an annual plan to guide your Chapter to success? These steps and examples will help you develop a plan for the year. For those who have taken a public relations campaigns class, this may look familiar. For those who have not, or for those who need a refresher, here is a simple […]
You attend various PRSA meetings, conferences and professional networking events all the time. You exchange business cards with the professionals you meet. You follow up with them via email. Could it be possible you’re just “going through the motions”? Do you ever feel like everything you do is simply not enough for professional development? Follow these tips to improve your […]
Recruiting new members can sometimes be a challenge, and with the new school year coming up, it’s probably crossed your minds. Do not fret! These are some basic and simple ideas that can be adapted to work with any Chapter. 1. Go to ALL communication classes Visiting a class is a great recruitment tactic. It’s important to not just visit […]
LinkedIn is one of the most underused tools for students and professionals. You can make connections, participate in discussions, search for jobs and more. According to the LinkedIn website, it operates the world’s largest professional network on the Internet with more than 100 million members in more than 200 countries and territories. That’s a huge network for professionals and students […]
As you may know, there are a thousand different directions a career in public relations in an agency may take you, and 100 different tasks you may do throughout the week. For me, working for the world’s largest independent public relations agency, Edelman Public Relations, no two days are ever the same. For starters, I work for some of the […]
Congratulations on your decision to attend the PRSSA 2011 National Conference in Orlando, Fla.! Some of you have been preparing for Orlando since before leaving last year’s Conference. You’ve followed conference updates on Twitter and Facebook. You’ve decided on flights, hotel roommates and what sessions to attend. You’ve even resolved one of the biggest topics of debate for many PRSSA […]
During the summer months, I encourage everyone to start planning for the future and begin making strategic moves in your Chapter. As your Chapter begins planning for the next semester, start thinking about decisions that will have an effect on your Chapter in the future. One thing that we, as leaders, need to consider is how to strategically grow our […]
Nothing is more exciting than traveling and meeting new people, especially when you are alongside more than a thousand other people who love the public relations profession just as much as you do. In 2009, I attended the PRSSA National Conference in San Diego, where I got my first inside look into the industry. Two years later, I now have […]
