Unless your cell phone has been dead since November 12, you’ve probably heard something about Taylor Swift’s release of Red (Taylor’s Version). As a public relations professional, having your client drum up as much attention as this album release would be an absolute dream come true. I can only imagine what Swift’s PR team was thinking when they saw that […]
Emily Zugay, a recent viral TikTok star, has many companies calling her name. With a particular knack for sarcasm and dry humor, Zugay uses the platform to show off her “impressive” graphic design skills. In her first video, which now has over 15 million views, Zugay pinpointed aspects of popular company logos that she found “ugly.” For example, she stated […]
On January 8, 2021, 17-year-old Disney star Olivia Rodrigo released her song titled “drivers license.” As of January 12, the song made it to the top of iTunes’ charts, beating out “Lonely” by Justin Bieber and “Blinding Lights” by The Weeknd. This song became so popular due to its increasing popularity on the social media app, TikTok. Over the past […]
As many other Gen Zer’s do on their casual Tuesday nights, I found myself scrolling through the “For You Page” on the vastly popular app, TikTok. I stumbled upon a video of another college student starting a “LinkedIn chain”. Although I didn’t know what to expect, nor did I know what a LinkedIn chain entailed, I wrote my name in […]
Madison Stone pulled down her face mask to use facial recognition to unlock her iPhone and swiped to open TikTok. As the social media specialist at Kodiak Cakes, she had spent countless hours attempting to flip pancakes in the air for its next TikTok challenge. After hundreds of video flops of pancakes falling on the floor, Stone captured the perfect […]
September is Ethics Month and there is plenty to talk about in the news. This month’s PR News Recap stories from the Publications Subcommittee discusses some ethical topics as well as an interesting partnership activation, Hispanic Heritage Month and more. See our top stories below: TikTok Bought Out, then Banned, then Unbanned- Christina Billie In August, there were speculations over […]
TikTok has been taking the world by storm within the past year, and many creators have figured out ways to use the app to their advantage. Creators have been using this app to promote themselves and their future projects. These videos of self-promotion then pop up on many people’s “For You” pages within the app, and gain a lot of […]
August 2020 is upon us. Students are heading back to class, Wendy’s is podcasting, TikTok might be banned, IKEA is forgetting to check their ad copy and KFC is no longer “Finger Lickin’ good.” The August 2020 edition of PR News Recap from PRSSA is here, this time featuring recaps from members of the Publications Subcommittee. See some of our […]
July has been another busy month for the communications profession. The industry continues to respond to calls for increased diversity, equity, and inclusion as well as adapts to the new surge in COVID-19 cases. As the second half of 2020 begins, here are some quick news pieces from the communications industry as well as my personal take on each: PRWeek […]
