How TikTok Helped Olivia Rodrigo’s “drivers license” Gain Its Popularity

On January 8, 2021, 17-year-old Disney star Olivia Rodrigo released her song titled “drivers license.” As of January 12, the song made it to the top of iTunes’ charts, beating out “Lonely” by Justin Bieber and “Blinding Lights” by The Weeknd. This song became so popular due to its increasing popularity on the social media app, TikTok. Over the past […]

TikTok Your Way to the Top

TikTok Your Way to the Top

Madison Stone pulled down her face mask to use facial recognition to unlock her iPhone and swiped to open TikTok. As the social media specialist at Kodiak Cakes, she had spent countless hours attempting to flip pancakes in the air for its next TikTok challenge. After hundreds of video flops of pancakes falling on the floor, Stone captured the perfect […]

PR News Recap- September

September is Ethics Month and there is plenty to talk about in the news. This month’s PR News Recap stories from the Publications Subcommittee discusses some ethical topics as well as an interesting partnership activation, Hispanic Heritage Month and more. See our top stories below: TikTok Bought Out, then Banned, then Unbanned- Christina Billie In August, there were speculations over […]

PR News Recap- August 2020

August 2020 is upon us. Students are heading back to class, Wendy’s is podcasting, TikTok might be banned, IKEA is forgetting to check their ad copy and KFC is no longer “Finger Lickin’ good.” The August 2020 edition of PR News Recap from PRSSA is here, this time featuring recaps from members of the Publications Subcommittee. See some of our […]

PR News Recap- July 2020

July has been another busy month for the communications profession. The industry continues to respond to calls for increased diversity, equity, and inclusion as well as adapts to the new surge in COVID-19 cases. As the second half of 2020 begins, here are some quick news pieces from the communications industry as well as my personal take on each: PRWeek […]