Six Ways to Build Leadership in Modern Public Relations
This spring, communications graduates enter an industry reshaped by AI, ethics and digital strategy. Success requires mastering office culture and “unspoken rules.”
PR Imposter
We’ve all been there. It’s your first day on the job. You’re excited and ready to start, but then, the doubts start to creep in. Suddenly you ask yourself, why did they even hire me in the first place? Am I meant to be here? You know you worked hard to get this position, but there’s no way you’re experienced, […]
Intern Talk: Entertainment Industry (Part Two)
The entertainment industry is often one of the most sought after for students and young professionals, motivated to be on the screen or behind the scenes. Six PRSSA members, introduced in part one of this article series, share how their experiences in their internships, jobs, and PRSSA helped them plan their careers, and give advice to students looking to go […]
Ignorance is NOT Bliss in Public Relations
“She was such an impressive student,” says Alexis Hooley. Very impressive, that is, until she entered the workforce and “forged famous signatures for a PR campaign.” Surely, she had known better. Hooley is a public relations practitioner, attorney and graduate from Brigham Young University. Hooley is engrossed in legal practice and PR instruction as adjunct faculty at BYU. Hooley’s experience […]
The ICON Webinar That Changed My Way of Thinking
As someone who is eager for a career in public relations, thinking about where the industry will be in years to come is fascinating, but also poses lots of questions. However, when Ray Day, the vice chair of Stagwell, spoke at ICON on Oct. 18, he painted a clear way of how we can currently think about the future with […]
Be A Fan of What You Do
“Do what you love and love what you do” is one cliché that I have found to be accurate. However, I feel that it does have to be altered to “be a fan of what you do.” That’s right, a fan. The past few years of my life have been marked by music, more specifically, being a music fan. This […]
Black History Month Spotlight- Black or Best?
Have you ever felt entitled to something because of your race? Do you feel that you deserve a seat in a top company because you are Black? Perhaps, Black History Month might be a rare occasion to reflect on our rightful place as “Black people”. This year’s theme on “The Black Family: Representation, Identity and Diversity”, definitely presents an impetus […]
January Twitter Chat Recap- Career Development Month
PRSSA’s Career Development Month celebration continued with our January 2021 Twitter chat. Titled “Career Development Month – Distinguish Yourself”, this chat brought PRSSA students together to discuss how we all can take charge of our careers as we begin the new year. Highlights can be found below or at this link. Be sure to join us for our next Twitter […]
ICON 2020 Session Highlight- Inclusion and Addressing Imposter Syndrome
This post is part of PRSSA’s ICON 2020 coverage. Be sure to check out our student recaps on Progressions as well as other coverage on PRSay,the official blog of PRSA. Corporate diversity and inclusion have been hot topics for the past few years and lately have gained more attention through social justice movements like Black Lives Matter. Major companies have listened […]
How to Pivot and Grow during a pandemic
A.Victoria MAE (AVM), a marketing company based in Royal Oak, Mich., is one of many businesses affected by COVID-19. Ashleigh Laabs, founder & chief growth officer, and her team were well prepared to work from home; however, the company still had to pivot and stay on their toes. Despite the economic hardships this virus caused, AVM became a strong support […]
