<strong>PRSSA Latin American Competition 2022: Rising PR Talents from Latin America</strong>

PRSSA Latin American Competition 2022: Rising PR Talents from Latin America

The second annual PRSSA Latin case study competition, The International Communication Challenge 2022, took place this past October. Having started in 2021, this annual competition assembles the PRSSA Latin Chapters to work together and apply their PR knowledge to create and implement a public relations campaign.  This year’s case study was hosted by Universidad de Medellín (UdeM) from Colombia in partnership […]

<strong>The Spirit of Delta </strong>

The Spirit of Delta 

Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be.  Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]

Learning From Mistakes: How PR Students Feel About University Communications During COVID-19

Learning From Mistakes: How PR Students Feel About University Communications During COVID-19

Public relations has become a challenge this past year as everything went virtual — particularly for colleges. Many students believe their schools have improved their public relations skills as the pandemic progressed. Natalia Ortiz, a public relations student at Manhattan College, felt her school’s lack of transparency made her transition to remote learning over a thousand miles away from campus […]

High School outreach goes virtual during COVID-19

A Creative and Thoughtful Way of Giving Back PRSSA lists all the requirements to be named an outstanding Chapter. But, do we really know what it takes? It takes vast amounts of hard work, determination, and articulate communication, but mainly compassion and perseverance by students who are immersing themselves in their education and community. Obtaining the title of Star Chapter […]

Let’s #FlattenTheCurve!

Let’s #FlattenTheCurve!

As time goes on, COVID-19 still puts us in uncertainty and in quarantine. Being at home every day for a month (or maybe longer) sounds crazy, right?! Let’s avoid quarantine extensions by taking this pandemic seriously and staying home as much as we can. Here are some ways we can all #FlattenTheCurve! SOCIAL DISTANCE + STAY INSIDE (But still get […]

Dr. Knighton’s Networking Tips in the Age of Coronavirus

Dr. Knighton’s Networking Tips in the Age of Coronavirus

If there’s any silver lining to canceling virtually every in-person event due to COVID-19, it’s that public relations students can delay typically awkward in-person networking attempts. Events like conferences are great networking opportunities in theory, but they’re daunting and hard to navigate in actuality. According to Dr. Devin Knighton, an award-winning public relations professor at Brigham Young University, there’s a […]