In February 2020, I was a thriving high school senior about to go to my first prom and start studying for my Advanced Placement exams. I maintained a 4.0 GPA while lettering in three sports and being a co-editor of the yearbook, and I could still be in bed by 11 p.m. When I heard we might get a few […]
The second annual PRSSA Latin case study competition, The International Communication Challenge 2022, took place this past October. Having started in 2021, this annual competition assembles the PRSSA Latin Chapters to work together and apply their PR knowledge to create and implement a public relations campaign. This year’s case study was hosted by Universidad de Medellín (UdeM) from Colombia in partnership […]
Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be. Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]
2020 was truly an unusual year, and the recent comeback of Crocs is remarkable. The company is known for its trendy shoes that went from popular to passé as its demographic shifted from the young to older individuals. With revolutionary rebranding, Crocs has reemerged as a fashionable brand again. Like every child growing up in the 2000s, I proudly wore […]
Public relations has become a challenge this past year as everything went virtual — particularly for colleges. Many students believe their schools have improved their public relations skills as the pandemic progressed. Natalia Ortiz, a public relations student at Manhattan College, felt her school’s lack of transparency made her transition to remote learning over a thousand miles away from campus […]
What drives thousands of graduates, including high school senior Ashleigh Panton, to voluntarily trade the comfort of home for drive-through traffic during quarantine? The Krispy Kreme Grad Dozen. On May 19, 2020, Krispy Kreme gifted the “Grad Dozen” to high school and college graduates when they visited with their cap and gown or other senior identification. Krispy Kreme formed a […]
A Creative and Thoughtful Way of Giving Back PRSSA lists all the requirements to be named an outstanding Chapter. But, do we really know what it takes? It takes vast amounts of hard work, determination, and articulate communication, but mainly compassion and perseverance by students who are immersing themselves in their education and community. Obtaining the title of Star Chapter […]
First and foremost, breathe. We’re living during a time in which the world, in many ways, has turned upside down. As a young professional and recent college graduate, I am overwhelmed by case numbers and a career that has not started off the way that I planned. But what I’ve learned during this time can be expressed in a quote […]
As time goes on, COVID-19 still puts us in uncertainty and in quarantine. Being at home every day for a month (or maybe longer) sounds crazy, right?! Let’s avoid quarantine extensions by taking this pandemic seriously and staying home as much as we can. Here are some ways we can all #FlattenTheCurve! SOCIAL DISTANCE + STAY INSIDE (But still get […]
It is currently a Thursday afternoon as I am writing this and I am tired. Like many around me and perhaps the many more that will read this post, I am tired of being constrained to my house, only leaving for the occasional fast-food drive-thru run or shift at the sandwich shop I work at. I am tired of things […]
