Note from the Editor: This post is the prelude to a “Legends of Public Relations” series on Progressions, premiering on Jan. 13, 2014. Revisit Progressions over the next few weeks to gain advice and inspiration from four legendary public relations professionals. When asked by PRSSA National President Brian Price to reflect on the “Legacies from Legends in Public Relations” book, two significant life […]
Since 2006, PRSSA has provided an opportunity for college students interested in public relations, but without a university Chapter, to join the Affiliate program. Through Affiliate membership, students gain access to numerous benefits enjoyed by Chapter members. If you are a current Affiliate or considering joining PRSSA, here are some tips to make the most of your membership: Build your […]
Due to the competitive nature of finding a job, students are at times subjected to unreasonable internship work environments. As students, we may not realize how valuable we are and find ourselves in positions that we are advised to avoid. I interned at a startup product marketing and public relations company where I learned a lot, but the organization valued […]
As future public relations professionals, there are some things we just can’t live without: endless cups of coffee, stylish business attire, the latest technology gadgets…the list goes on. If you haven’t already made your holiday wish list yet, be sure to add some of these PR-related items to it. GALS 1. Morning Mug by Damian O’Sullivan As we all know, […]
Press release writing is one of the foremost skills public relations practitioners need to master. Although you might enter into an arena that does not require the regular use of press releases, practicing the concepts behind them strengthens your ability to catch someone’s attention and transfer a concise message no matter what the project. Build or further polish your skills […]
The secret doesn’t lie in a nifty app that blocks your access to distractions. It doesn’t lie in your ability to focus hardcore during the week preceding finals. Nor does it lie in your intense all-nighters, complete with sugary energy drinks and a plethora of tasty snacks. The secret to staying productive during finals week—and beyond—lies in establishing habits that […]
In the past, fashion fads have trickled down the class system — available first to the prestige, revealed on the runways second, featured in online/print publications third, and finally, a prêt-à-porter (ready-to-wear) version arrives in stores near you. To be elite and above the have-nots was once a fad in itself, but fashion publicists have taken advantage of trending social […]
It is humbling to look around the room and realize that you are a decade older than most of your classmates. Being older is intimidating, but I have learned that my age offers a perspective that many of my classmates do not have. Below are some of the things I learned as a 30-something college student that apply to students […]
Social media brings people together. While we use it in our daily lives to stay connected with family and friends, we also can use it as a digital tool for networking within the public relations industry. Here are a few ways to start using social media to build your network: Follow up after meeting. Make the connection, exchange business cards […]
As a new professional, I never expected to start a business. In fact, the mere thought was terrifying. I knew I still needed to prove my worth in the industry and was worried what seasoned professionals would think of a new graduate trying to squeeze yet another company into the market. As I gave myself a chance to consider the […]
