Super Bowl Social Media Volunteers Score Big

  One of the most advanced sports communication projects in recent history included a driving force of college students and PRSSA members.  During the 2012 Super Bowl, social media command center volunteers included students from Ball State University, Indiana University-Purdue University-Indianapolis, Butler University and Campbellsville University. PRSSA members Sarah Janiga, of Ball State University, and Gerry James, of Campbellsville University, […]

Real World Lessons in Media Relations

Whenever I pictured myself as a future public relations professional, I had always envisioned myself at an agency. I had never thought about doing public relations for a hospital until my internship in the media relations department at Mercy – St. John’s in Springfield, Mo. I received experience interviewing both doctors and patients, writing feature stories and news releases, utilizing social media platforms and […]

Intern Talk: Preparing Your Resume [Podcast]

Resumes are consistently a hot topic among PRSSA students. Length, format, design and content are all issues that students struggle with. But, a strong resume is crucial to experiencing success in the internship market. This month, I sat down with Jessica Bernot, a senior account executive at Landau Public Relations in Cleveland, to discuss what students should consider when developing […]