When students ask me what my favorite benefits of PRSSA are, I usually have a hard time choosing only a few. In my fourth year, and serving as National President, I’ve taken advantage of nearly every benefit the Society has to offer. But there is always one I make sure to emphasize — the Champions for PRSSA. A Brief History […]
Thank you to everyone who participated in our writing focused Twitter chat. Specifically, we’d like to thank our co-hosts, Mary Deming Barber, APR, Fellow PRSA (tweeting from @mdbarber), PRSSA National Publications Editor in Chief Krista Watson (tweeting from @watson_krista) and Vice President of Public Relations Joshua Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for […]
The dynamic nature of the public relations profession, coupled with the current market saturation of recent and soon-to-be graduates, requires that students go above and beyond to create meaningful connections and make themselves stand out. One of the most valuable benefits of PRSSA membership is the opportunity to befriend and learn from local PRSA professionals. The relationship between PRSSA and […]
Having a mentor in the public relations industry is essential to success. Having a mentor, and being a mentor, can also be one of the most rewarding professional and personal experiences. Mentorship presents an opportunity for personal growth and professional development, but how are these relationships formed? Where can you find mentorship opportunities? What should a mentor embody? What value […]
This article originally appeared in the September issue of Public Relations Tactics. “It used to be that you’d go to college, maybe go to graduate school and you’d be done — along with some professional development along the way,” said “There Is Life After College” author Jeffrey J. Selingo. “But now, you have to constantly be in a learning mode, and […]
Amid the ambitious agendas of Chapters, Student-run Firms and committees, the scales of time tip and downtime becomes a distant memory. Throughout the course of the year, the need to re-energize, refocus and reconnect becomes essential to success. What is the best way to motivate members and make a significant impact? Volunteer. Volunteering epitomizes the PRSSA mission of enhancing education, […]
The beginning of a new school year is prime time to try new things, get involved in extracurricular activities and establish a routine. This time of year, you aren’t yet fatigued by classes and have energy for the semester ahead. If you haven’t already, I challenge you to become a PRSSA member by joining an established Chapter at your college […]
Ethics are the backbone of our Society and profession. As students and rising professionals, we have a responsibility to ourselves, our co-workers and our clients to live up to the standards of a values-based profession. By investing time and energy in ethics-related programming for our classrooms and workplaces, we are properly preparing the next generation of public relations practitioners for […]
As PRSSA celebrates Ethics Month, it is important to consider how to become ethical public relations practitioners. While we face a wide range of ethical issues in internship and classroom settings, few of us are placed in situations where our ethical decisions directly affect the entire reputation and success of a company. So, how can we as students begin to […]
Thank you to everyone who participated in our 2016 National Conference Twitter chat. Specifically, we’d like to thank our co-hosts, National Conference Coordinator Hannah Riffle (tweeting from @h_riff) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “National Conference Twitter Chat […]
