Recap and Reflection: Ketchum Student Diversity and Inclusion Workshop

On Oct. 10, Ketchum’s Washington, D.C. office hosted a student-targeted panel discussion on diversity and inclusion (D&I) in the field of public relations. The featured speakers were Sharon V. Jones, senior vice president, director of human resources and director of diversity and inclusion at Ketchum; Dianne R. Johnson, MPH, vice president of marketing and communications at Providence Hospital; Stella-Monica N. […]

What’s Your PRSSA IQ?

You may know your Chapter like the back of your hand, but how well do you know PRSSA National facts and figures? Take this quiz to discover your PRSSA IQ. — Meghan Caprez is a second-year graduate student at Kent State University, studying mediated and mass communication. A six-year member of PRSSA, Meghan has served as the president, vice president […]

The Sky Is Not the Limit [National Conference Recap]

Event: PRSA General Session Presenters: Derreck Kayongo, CEO, Center for Civil and Human Rights; Scott Kelly, astronaut, NASA Recap: When public relations students and professionals speak of diversity within the field, they are referring to the variety of backgrounds, genders, races, ethnicities and ideas represented in the industry. However, at this year’s first PRSA General Session, diversity was also represented […]

November Twitter Chat Recap — Perfecting Your Prose: Best Practices for Writing in PR

Thank you to everyone who participated in our writing focused Twitter chat. Specifically, we’d like to thank our co-hosts, Mary Deming Barber, APR, Fellow PRSA (tweeting from @mdbarber), PRSSA National Publications Editor in Chief Krista Watson (tweeting from @watson_krista) and Vice President of Public Relations Joshua Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for […]

How to Kick-Start a Relationship with Your PRSA Sponsor Chapter

The dynamic nature of the public relations profession, coupled with the current market saturation of recent and soon-to-be graduates, requires that students go above and beyond to create meaningful connections and make themselves stand out. One of the most valuable benefits of PRSSA membership is the opportunity to befriend and learn from local PRSA professionals. The relationship between PRSSA and […]

Mentorship: Making a Difference by Modeling Young Minds

Having a mentor in the public relations industry is essential to success. Having a mentor, and being a mentor, can also be one of the most rewarding professional and personal experiences. Mentorship presents an opportunity for personal growth and professional development, but how are these relationships formed? Where can you find mentorship opportunities? What should a mentor embody? What value […]

Life After College: Ensuring a Smooth Transition to the Workforce

This article originally appeared in the September issue of Public Relations Tactics. “It used to be that you’d go to college, maybe go to graduate school and you’d be done — along with some professional development along the way,” said “There Is Life After College” author Jeffrey J. Selingo. “But now, you have to constantly be in a learning mode, and […]