This year, the PRSA and PRSSA Conference — ICON 2021 — will be presented as a joint, virtual event. Beginning October 4, Conference will offer professionals and students a wealth of compelling, general sessions; timely keynote speakers; on-point breakout sessions; enjoyable networking opportunities; and much more. While we’re all disappointed by the Conference’s shift to fully virtual, the value of […]
Join PRSSA on September 22nd from 5–7:15 p.m. EDT for the 2021 Chapter Development Sessions. During these sessions, fellow Chapter leaders will speak on numerous topics and share their best practices for other Chapters to implement. In between sessions, participants will have the opportunity to network with hosting Chapter leaders as well as other participants in attendance. Registration for this […]
Search Engine Optimization, or SEO, is a strategic way to increase web traffic to your site. Google’s algorithm is known to consider the content of your website and external hyperlinks when determining your site’s positioning. Content in the first position of Google Search results receives over 25% of clicks and 3.8x the number of backlinks than the results in positions […]
PRSSA hosted their first Twitter chat of the 2021-2022 school year on August 30, 2021 at 8 p.m. ET. Titled “#WeArePRSSA: Best Practices for Chapters” this chat served as a great resource for Chapter leaders as everyone shared their ideas, experiences and more. Highlights can be found below.
District Conferences. They’re one of the best ways to help your Chapter with professional development, recruitment and fundraising. Your Chapter will also create meaningful connections and memories along the way. Conferences are also at the forefront of PRSSA brand exposure and overall advancement of the Society. On top of being incredibly rewarding and exciting, there are a lot of details […]
Each year, PRSSA International Conference is kicked off with Chapter Development Sessions. During these sessions, Chapters present relevant and knowledgeable topics for other Chapters to learn and benefit from. Essentially, sessions are designed to help Chapters succeed while ringing in a new school year. Previously, Chapter Development Sessions were held during the International Conference but in light of recent times, […]
For public relations professionals working in an agency, tracking hours can be one of the most grueling tasks of the gig. Using a stopwatch or even worse, guessing/estimating your hours of work after your day’s work can lead to confusion for you and frustration for your clients. Luckily, like almost everything else in 2021, there’s an app for that, and […]
As I reflect on Asian American and Pacific Islander (AAPI) Heritage Month, I want to introduce you to another way to think about the #StopAsianHate conversation. I was born in Xi’an, China. Every time I saw a foreigner on the street who looked very different from me, I was genuinely curious about that person’s life story, language, experience and what brought […]
For its annual Autism New Jersey Fundraiser, Montclair State University PRSSA faced a challenge like never before. Over the past eight years, Montclair’s Chapter has raised over $40,000 collectively in donations for the organization. However, this year’s fundraiser would have to be done completely online due to COVID-19. Despite this challenge, the Chapter moved forward and set a goal of […]
Flexibility is arguably one of the most important qualities that a public relations professional can have. A PR professional must be responsive to changes in the news while generating content that captures these ever-changing stories. A professional must also be flexible in regard to changes in the workplace. I have recently come to appreciate the trait of flexibility after my […]
