One of the cool parts of my job as National President is my responsibility to work with PRSA. In June, I attended the PRSA Leadership Rally on behalf of PRSSA. Connecting with PRSA leaders from around the country made me realize that PRSA Chapter leaders share many of the same challenges and goals as PRSSA Chapter leaders. Among the most […]
In my first meeting as a member of the PRSSA Texas Christian University Chapter, I remember being told that membership would help me grow personally and professionally as I prepared for my career in public relations. As I’m now enjoying an exciting tenure as the summer intern at PRSA headquarters in New York City, I realize I had no idea […]
I’ll admit it — sometimes I’m overwhelmed by social media. No, I’m not just talking about maintaining friend lists on Facebook, checking in to favorite restaurants on Foursquare or shortening pesky URLs on Twitter. But in addition to keeping my nose in public relations textbooks and trying to stay up to date on my Google Reader feeds, using social media […]
PRSSA recently announced the opportunity to work on a national campaign with Starbucks as your client. These competitions are not only great learning opportunities for members who are involved in the planning and execution of the campaign, but also a way to earn money for your Chapters. But putting together a campaign for a company like Starbucks may seem overwhelming. […]
The supposed “Curse of Billy Penn,” which began in 1984 when the One Liberty Place skyscraper in downtown Philadelphia broke a gentleman’s agreement not to build taller than the brim of William Penn’s hat on top of City Hall, serves as the inspiration for Drexel PRSSA’s Regional Activity, “Bizarre PR.” For 24 years after the agreement was broken, no major […]
The following is a guest post from, Kimberly Ciesla, Rowan University Chapter President. In PRSSA, students are exposed to a number of opportunities to lead. But often times, teams don’t work together as cohesively as they could because leaders make common mistakes that can break down the morale of the team. During PRSA’s recent webinar, Getting to Great Leadership and […]
What if you’re VP of Communications for a children’s toy manufacturer that was just in the news for a distributing a children’s toy with harmful defects. As a PR professional, what would you do? How would you respond? What if one of your co-workers is interacting in social media to promote and praise your company’s product without disclosing his or […]
Many of us graduating seniors around the country are working on finishing the last semester or quarters, passing on leadership positions to future leaders and enjoying our last few months as college students. It’s also important to start thinking about your career and the tools at your disposal to help in your job search. If you are graduating this spring, […]
In 2009, the public relations industry had to change and adapt to meet the growing needs of companies and organizations in the midst of one of the worst recessions in the country’s history. In the next year, our profession will continue to evolve. These changes directly impact those seeking a career in the profession. Here are some trends to look […]
With finals wrapping up for most of us, the semester break is a great time to gain writing experience. Below I’ve listed several opportunities to contribute your work and in turn, gain a sample for your portfolio. Your portfolio should have different writing samples, so consider writing for a variety of these outlets. FORUM. If you’re looking to write about […]
