PRSSA to PRSA: Making the Transition

Making the transition from PRSSA to PRSA can be intimidating – especially for individuals who have not secured a job post-graduation. But what many students do not realize is that taking the next step in public relations means exposing your personal brand and networking with PRSA professionals. Lucky for PRSSA members, establishing oneself as a PRSA member can be accomplished […]

A Day in the Life of Small Business PR

Having a public relations position at a small business means that your daily responsibilities probably include more than public relations. Working for a four-person start-up, I have dabbled in marketing, administration, Web development and other company-specific tasks — I actually wrote a 300-plus-page lab manual and designed all of the company’s reporting documents. Although working for a small business didn’t […]