Public relations is about relationships and none are more significant than the ones we build with journalists. Coming from a small university, it was challenging to transition from classwork to media relations work without practical experience.
Las relaciones públicas se basan en las relaciones, y ninguna es más importante que la que construimos con los periodistas.
Oftentimes, public relations professionals and journalists don’t understand how crucial a symbiotic relationship can be⸺and this disconnect can happen on both sides of the aisle.
Con frecuencia, los profesionales de relaciones públicas y los periodistas no comprenden lo crucial que puede ser una relación simbiótica —y esta desconexión puede darse de ambos lados.
As we delve into the world of PR, we inevitably get introduced to media relations. As interns, we’re often asked to create media lists and prepare press materials. Later we do pitches and outreach to journalists or reporters. Media relations is an indispensable part of PR and while to some this might come naturally, pitching is a skill. Developing relationships […]
Psychotic women, love-struck men, drama, outrageous TV personalities, and endless gossip all come to mind when thinking about the reality television show “The Bachelor.” The series follows one man on his “journey for love” as he dates 30 women simultaneously in order to find “the one.” Although not what might initially come to mind, there are powerful lessons public relations […]
Public relations campaigns consist of many elements but before the magic can begin, a campaign must be “pitched” and given authority. However, the term “pitch” can be misleading – pitches aim to strike opponents out. In this sales environment, your “pitch” should instead aim for a homerun – a mutually beneficial relationship. In pitching a business’ services, clients seek to […]
One of the hottest industries right now is undeniably the technology industry. When I think of tech, I think of things ranging from SpaceX rockets expanding our horizons to Artificial Intelligence changing our quality of life, to 5G, a technology that will interconnect our world more than ever before. There’s so much more to tech and it is one of […]
Attending a conference is never something that you think will be a social challenge for you. Everyone there wants to meet new people, learn about how they can grow as a person and find their next opportunity. Conferences are overwhelming but that doesn’t mean you can’t step up to the plate. At the 2017 PRSSA National Conference, I was in […]
One of the most nerve-wracking moments in a student’s or young professional’s career is pitching. As young professionals we often have to pitch many things. Think about it — you get to an interview and you are given a sample product that you have 20 minutes to prepare a pitch for the interviewer. Maybe you are a creative and pitching […]
