The second annual PRSSA Latin case study competition, The International Communication Challenge 2022, took place this past October. Having started in 2021, this annual competition assembles the PRSSA Latin Chapters to work together and apply their PR knowledge to create and implement a public relations campaign. This year’s case study was hosted by Universidad de Medellín (UdeM) from Colombia in partnership […]
Hasta ahora las Relaciones Públicas son tomadas como una simple cortesía por parte de los comunicadores, la profesión se sigue “vendiendo” como una simple fachada para quedar bien ante otras empresas. Es momento de cambiar esa perspectiva. Muchos de nosotros, en algún momento, pensamos que las Relaciones Públicas son el simple ejercicio de vender una imagen para que el público […]
![Success Stories of Corporate Social Responsibility [PR in Peru; RC Recap]](https://progressions.prsa.org/wp-content/uploads/2018/08/Screen-Shot-2018-08-06-at-7.02.53-AM.png)
Session: Success Stories of Corporate Social Responsibility Presenters: Milagros Zamudio (Member of the Stakeholder Council of the Global Reporting Initiative) Miguel Narváez (Head of CSR and Sustainability at Cencosud) Leyla Perea (Head of the Fundación Telefónica Volunteers programme) Ricardo Cuba Garcia (General Manager of CTC Consultants) On the last day of the Conference, we had the pleasure to hear from some […]
![Public and Cultural Diversity [PR in Peru; Regional Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2018/07/Screen-Shot-2018-07-19-at-1.24.35-PM.png)
Session: Public and Cultural Diversity Presenter: Isabella Falco, Director of Communications and Country Image at PromPeru Recap: They say that everything has a history and a legacy that transcends further than oneself. Peru has it too. Behind its name, there are hidden legendary places, mythical history and exquisite gastronomy. These are several reasons why Isabella Falco, one of the promoters of […]
![The Profile of Public Relations in Peru [PR in Peru; Regional Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2018/07/Screen-Shot-2018-07-19-at-1.16.18-PM.png)
Session: The Profile of Public Relations in Peru Presenter: Patricia Bobadilla, Professional Adviser of PRSSA Universidad de San Martín de Porres (USMP) Recap: Patricia Bobadilla, professional adviser of the Peruvian Chapter of USMP, opened the meeting reminiscing about different public relations definitions created by well-known authors and practitioners. She concluded that the discipline has an advisory role of communications as […]
![Personal Branding [PR in Peru; Regional Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2018/07/Screen-Shot-2018-07-19-at-1.03.27-PM.png)
Session: Personal Branding Presenter: Nadia Castro Delgado, Internal Communication Leader Recap: In an era where humans enjoy having the same attributes, individual promotion is the ideal technique to show the world your unique and different self. What we want to be (the inside self) in addition to external perception (the outside self) will result in our brand. This self-knowledge is […]
