This piece is part of the new series, New Pro? No Problem: The PRSA New Professionals Guide to Success. Before I finished my graduate degree, my final project included building an online portfolio, refreshing my resume and updating critical social media platforms like LinkedIn. It was the perfect opportunity for me to consider all the work I had done but […]
Attending a conference is never something that you think will be a social challenge for you. Everyone there wants to meet new people, learn about how they can grow as a person and find their next opportunity. Conferences are overwhelming but that doesn’t mean you can’t step up to the plate. At the 2017 PRSSA National Conference, I was in […]
![Personal Branding [PR in Peru; Regional Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2018/07/Screen-Shot-2018-07-19-at-1.03.27-PM.png)
Session: Personal Branding Presenter: Nadia Castro Delgado, Internal Communication Leader Recap: In an era where humans enjoy having the same attributes, individual promotion is the ideal technique to show the world your unique and different self. What we want to be (the inside self) in addition to external perception (the outside self) will result in our brand. This self-knowledge is […]
First thing, establish what your personal brand is. According to The Balance, a personal brand is defined as, “how you present yourself online and offline.” Now that we’ve established what exactly a personal brand is, let’s focus on the best ways we as PRSSA members can build ours. Decide on your skillset. Before you can correctly brand yourself, you have […]
At this time in our careers, as young professionals, it is most important to invest in ourselves. Before we can work for anyone, we have to know ourselves — from how we work, to who we are in general. So here is the who, what, when, where, why and how of investing in yourself. Who: You! As aspiring PR professionals, […]
I struggled through my last internship. I was so excited to start it and I hoped to learn a lot from the company with which I was about to spend my summer. The company was cool, the environment was fun, the work was high in quality but for some reason I dreaded going into the office every day. Why was […]
To become a confident and hirable professional it is important to find your identity and your own personal brand; to leave a positive and lasting impression by those around you. By taking the time to invest in your identity and brand you are opening yourself up to more opportunities and getting ahead in the professional world. As you navigate your […]
The elevator speech is one of many tools budding professionals and students should have in their repertoire. But don’t feel limited to only using your speech in an elevator. As fall approaches, you’d be surprised how many opportunities you might have to use those few rehearsed verses. Networking events, conferences, first-day-of-class introductions (raise your hand if you use the same […]
I’ll admit it — Legally Blonde is one of my guilty pleasures. I often find myself looking to Elle Woods for inspiration; whether it be life in general, fashion and yes, even career. The fictional fashionista-turned-lawyer is a powerhouse and always seems to know what to say and how to act. Elle Woods is also a stellar example of how […]
Some of the best-known brands tell a story. From Nike’s iconic swoosh that motivates us to push harder to McDonalds’s tagline that reminds us we’re “lovin’ it,” sometimes the most well-known brands are represented more by their stories than the products they sell. What if I told you the same branding principles apply to you as a professional? The idea […]
