Guide to Crafting your Elevator Speech

Guide to Crafting your Elevator Speech

The elevator speech is one of many tools budding professionals and students should have in their repertoire. But don’t feel limited to only using your speech in an elevator. As fall approaches, you’d be surprised how many opportunities you might have to use those few rehearsed verses. Networking events, conferences, first-day-of-class introductions (raise your hand if you use the same […]

Your Brand, Your Story: The Importance of Personal Branding

Your Brand, Your Story: The Importance of Personal Branding

Some of the best-known brands tell a story. From Nike’s iconic swoosh that motivates us to push harder to McDonalds’s tagline that reminds us we’re “lovin’ it,” sometimes the most well-known brands are represented more by their stories than the products they sell. What if I told you the same branding principles apply to you as a professional? The idea […]

June Monthly Reading Round-Up — A Letter to Public Relations Students, How to Pitch Better Brand Stories, Rules of Job Reference Etiquette

Another month has flown by and so have many of the headlines we’ve read. Between jobs, internships, activities and relaxing, it’s easy to fall behind on industry-related news and trends. Here are eight interesting articles you may have missed this month. 1. A letter to public relations students Author: Gary Bridgens Publication: PR Daily Former PRSSA National Vice President of Chapter […]

Twitter Chat Recap — Your Personal Brand and the Real World: What is Expected?

Thank you to everyone who participated in our personal branding Twitter chat this evening. Specifically, we’d like to thank our co-hosts, President of JRM Communications Jason Mollica (tweeting from @JasMollica) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to tune in to next month’s Twitter chat! [View the story “Twitter Chat Recap […]

Leadership Language: Finding Your Professional Voice [National Assembly Recap]

Event: Leadership Language: Finding Your Professional Voice Presenters: Don K. Egle, MBA, APR, ABC, PRSSA National Professional Adviser, vice president for marketing and communications and chief marketing officer, LeTourneau University Kelly Davis, APR, public relations director, Riggs Partners Emma Finkbeiner, PRSSA 2015–2016 National Publications Editor in Chief Nolan Miles, PRSSA 2015–2016 National vice president of public relations Recap: What is […]