Learning the Intricacies of Social Media at PRSSAIC

Learning the Intricacies of Social Media at PRSSAIC

Erika Prime, digital and social strategy lead at Taco Bell, took us through her journey on getting to work for the infamous Taco Bell, influencer marketing and switching focus from millennials to Gen Z. Erika went to California State University, Fullerton and while in school, juggled two jobs and was genuinely excited to graduate to finally have a career. However, […]

Millennials, Diversity and the Workforce

Millennials, Diversity and the Workforce

Millennials, the generation that is just now starting to surface into the real-world and develop themselves as young professionals, are not always understood. I’ve heard millennials called several different things — entitled, lazy, antisocial. Millennials have a negative connotation that they’re the generation that has been handed everything and constantly have their heads in their cell phones. Millennials do bring […]

The Importance of Mentoring Millennial Minority Students

Fewer than 20 years ago, virtually no books were available pertaining to the topic of workplace diversity. Journal articles on the topic were just as rare. Today, things have changed considerably. Hardly a day goes by that a national newspaper, magazine, blog or social media site doesn’t run a story on an aspect of the increasing diversity of the U.S. […]