PRSSA to PRSA Transition [Leadership Rally Recap]

PRSSA to PRSA Transition [Leadership Rally Recap]

Congratulations! You’ve graduated from college but sadly, that also means you’ve graduated from PRSSA. You can’t help but think to yourself, what next? At the 2018 Leadership Rally in Scottsdale, Arizona, PRSSA National Faculty Adviser, Alisa Agozzino and PRSA Board Liaison, Michelle Olson discussed the structure of PRSSA and how to make a seamless and beneficial transition to PRSA. Dr. […]

Seven Truths: Trends That Will Affect Your Work as Students and Professionals [Leadership Rally Recap]

Seven Truths: Trends That Will Affect Your Work as Students and Professionals [Leadership Rally Recap]

Saturday’s Keynote and case study speaker was Keith Burton of Grayson Emmett Partners. His presentation covered seven truths that he believes are affecting students and professionals in the industry. The seven truths, according to Mr. Burton are: 1) Average is officially dead. The field of public relations is moving and changing quickly. If older models are being used and produced […]

Leadership Summits: Hosting and Growing Through an Event

Leadership Summits: Hosting and Growing Through an Event

Executive board members and rising leaders of the PRSSA chapters at Florida International University (FIU), the University of Southern Florida (USF) and the University of Florida (UF) came together for the first Southeast PRSSA Leadership Summit February 10. For the half-day summit, UF PRSSA invited PRSSA chapters across the southeast region to make the trek to Gainesville, Florida to grow […]

Twitter Chat Recap: Recipe for Success, Leading Your Student-run Firm to New Heights

Twitter Chat Recap: Recipe for Success, Leading Your Student-run Firm to New Heights

View Storify. Thank you to everyone who participated in our Student-run Firm Twitter chat. Specifically, we’d like to thank our co-hosts Vice President of Professional Development (@Ashleigh_K_W) and Vice President of Digital Communication JaCey Yonke (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join us for next Twitter chat taking place next month!

Finding a Mentor and Why You Definitely Need One

Finding a Mentor and Why You Definitely Need One

According to the Merriam-Webster dictionary, a mentor is “a trusted counselor or guide.” However, a mentor is so much more. Through my experiences, both as a mentor and mentee, the relationship you craft with this individual goes beyond that. This person becomes a coach, cheerleader, adviser, confidant and, hopefully, a friend. My mentors have led me to career opportunities, pushed […]

Do’s and Don’ts of Student-run Firm Leadership

Do’s and Don’ts of Student-run Firm Leadership

A new school year means new leadership for Student-run Firms across the country. Some executive leadership will remain the same, while other teams may have the opportunity to grow under new leadership. In any case, leading a Student-run Firm is no small feat. As the busy semester begins, take a look at these do’s and don’ts of Student-run Firm leadership. […]

Starting your Executive Board Meetings Off on the Right Foot

Starting your Executive Board Meetings Off on the Right Foot

The start of the school year can mean two things for PRSSA executive boards: a lot of exciting ideas and “e-board” meetings lasting several hours. Weekly e-board meetings should be a productive time full of brainstorming, organizing and planning of upcoming activities for your Chapter. However, sometimes what is supposed to be an hour-long meeting, can turn into two or […]