Managing Chaos: Why Every College Student and New PR Grad Should Work in an Emergency Room

Managing Chaos: Why Every College Student and New PR Grad Should Work in an Emergency Room

Recent college grads and current students seeking to develop a wide variety of skills often think they have to apply to Fortune 100 companies to gain credible experience. Yet, most often overlook amazing small companies, organizations and institutions right in their backyard. Contrary to the career tracks of most PR & Communications professionals, my career began in local hospital administration. […]

PRSSA to PRSA Transition [Leadership Rally Recap]

PRSSA to PRSA Transition [Leadership Rally Recap]

Congratulations! You’ve graduated from college but sadly, that also means you’ve graduated from PRSSA. You can’t help but think to yourself, what next? At the 2018 Leadership Rally in Scottsdale, Arizona, PRSSA National Faculty Adviser, Alisa Agozzino and PRSA Board Liaison, Michelle Olson discussed the structure of PRSSA and how to make a seamless and beneficial transition to PRSA. Dr. […]

Seven Truths: Trends That Will Affect Your Work as Students and Professionals [Leadership Rally Recap]

Seven Truths: Trends That Will Affect Your Work as Students and Professionals [Leadership Rally Recap]

Saturday’s Keynote and case study speaker was Keith Burton of Grayson Emmett Partners. His presentation covered seven truths that he believes are affecting students and professionals in the industry. The seven truths, according to Mr. Burton are: 1) Average is officially dead. The field of public relations is moving and changing quickly. If older models are being used and produced […]

Leadership Summits: Hosting and Growing Through an Event

Leadership Summits: Hosting and Growing Through an Event

Executive board members and rising leaders of the PRSSA chapters at Florida International University (FIU), the University of Southern Florida (USF) and the University of Florida (UF) came together for the first Southeast PRSSA Leadership Summit February 10. For the half-day summit, UF PRSSA invited PRSSA chapters across the southeast region to make the trek to Gainesville, Florida to grow […]